How packaging influence the purchasing decision of sanitary pads among females degree student in UiTM Sabah / Noor Famieza Santara ... [et al.]

Santara, Noor Famieza and Manan, Beatress Elizabeth and Talip, Nurul Fazlinda and Muhamad, Siti Arnina (2014) How packaging influence the purchasing decision of sanitary pads among females degree student in UiTM Sabah / Noor Famieza Santara ... [et al.]. [Student Project] (Submitted)
Abstract

Purpose: The purpose of this paper is to examine how packaging influences the purchasing decision of sanitary pads among female degree students in UiTM, Sabah.

Methodology: Distributed 150 questionnaires to respondent.

Findings: The result shows that female degree student tend to purchase sanitary pads in terms of the attractiveness of the sanitary pads packaging.

Item Details
Item Type: Student Project
Creators:
Creators
Email / ID Num.
Santara, Noor Famieza
2012283162
Manan, Beatress Elizabeth
2012888646
Talip, Nurul Fazlinda
2012894404
Muhamad, Siti Arnina
2012258996
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Purchasing; Pads; Packaging
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/97248
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  • Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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