How packaging influence the purchasing decision of sanitary pads among females degree student in UiTM Sabah / Noor Famieza Santara ... [et al.]

Santara, Noor Famieza and Manan, Beatress Elizabeth and Talip, Nurul Fazlinda and Muhamad, Siti Arnina (2014) How packaging influence the purchasing decision of sanitary pads among females degree student in UiTM Sabah / Noor Famieza Santara ... [et al.]. [Student Project] (Submitted)

Abstract

Purpose: The purpose of this paper is to examine how packaging influences the purchasing decision of sanitary pads among female degree students in UiTM, Sabah.

Methodology: Distributed 150 questionnaires to respondent.

Findings: The result shows that female degree student tend to purchase sanitary pads in terms of the attractiveness of the sanitary pads packaging.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Santara, Noor Famieza 2012283162 Manan, Beatress Elizabeth 2012888646 Talip, Nurul Fazlinda 2012894404 Muhamad, Siti Arnina 2012258996
Contributors:	Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Purchasing; Pads; Packaging
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/97248