A case study in Perodua KK : the effect of price, size and auto salespeople behaviour on the sales of Perodua's product / Fatimah Awang Tengah

Awang Tengah, Fatimah (2013) A case study in Perodua KK : the effect of price, size and auto salespeople behaviour on the sales of Perodua's product / Fatimah Awang Tengah. [Student Project] (Submitted)

Abstract

This research studied the effect of prices, sizes and auto salespeople behaviour towards the sale of Perodua. Both primary and secondary have been used in this study. Primary data was obtained from the responses from 200 questionnaires while secondary data gathered were the prices and sizes of Perodua current model,Viva, Myvi and Alza. This research also used Perodua sales figures of 5 years. The findings suggest that prices, sizes and auto salespeople behaviour do have significant effect on the sales of Perodua.Also, price is identified as the best and salient predictor of the sale of Perodua's products. These factors are found to be significant in Perodua's sales.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Awang Tengah, Fatimah 2010959259
Contributors:	Contribution Name Email / ID Num. Advisor Mohd Salleh, Noorziah noorziah@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Auto salespeople behaviour; Price; Car size; Perodua
Date:	2013
URI:	https://ir.uitm.edu.my/id/eprint/84974