The main objective of this project paper was conducted to identify the risk of online purchase intention among university students at UiTM Cawangan Melaka Kampus Bandaraya. This study also indicates the relationship between independent variables (financial risk, product risk, security risk, time risk, social risk, and psychological risk) and dependent variable (online purchase intention). This research is quantitative research and the survey was collected on 132 on numbers of respondent through questionnaire. The data has been analyzed and evidences are being processed by using SPSS software. Based on the findings, the result shows that, the hypothesis testing display only psychological risk are accepted, while the other three hypotheses concerning financial risk, product risk, security risk, time risk and social risk are rejected. In conclusion, it shows that with psychological risk is the main before buy online purchase intention.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Abdullah, Siti Hajar 2016566329 |
| Contributors: | Contribution Name Email / ID Num. Advisor Abidin, Mohd Isham UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HF Commerce > Electronic commerce H Social Sciences > HF Commerce > Electronic commerce > Mobile commerce |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) International Business (BA246) |
| Keywords: | Online purchase intention, E-commerce, Quantitative research |
| Date: | 2019 |
| URI: | https://ir.uitm.edu.my/id/eprint/97856 |
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