Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.]

Omar, Norhayati and Shaik Alaudeen, Muharratul Sharifah and Abdul Munir, Zarina and Abd Malik, Shaherah and Abd. Rahman, Nor Diana (2019) Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 29.

Abstract

The economic crisis has prompted a pressing need for the housing property sector to enhance sales. Many developers face obstacles in catering to increasing demand and different customer tastes. Developers must deliver customer demands or risk experiencing losses and poor sales. The current study conducted an interview survey of 10 customers among chosen developer organizations in the Klang Valley. Analysis of the responses indicated that
facilities, investment and location are what customers prioritize when choosing property. They also show a preference for condominiums and landed homes.
These results suggest that developers must continue to apply relevant tactics in managing customer demands.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Omar, Norhayati
UNSPECIFIED
Shaik Alaudeen, Muharratul Sharifah
UNSPECIFIED
Abdul Munir, Zarina
UNSPECIFIED
Abd Malik, Shaherah
UNSPECIFIED
Abd. Rahman, Nor Diana
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Patron
Kassim, Mohd Azraai
UNSPECIFIED
Patron
Joyosumarto, Subarjo
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property
H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property > Residential property. Residential real estate. Condominiums
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Series Name: Secretariat of IABC 2019
Volume: 2019
Page Range: p. 29
Keywords: House Property; Interview Survey; Customer Decision; Customer Purchase; UiTM Cawangan Johor
Date: August 2019
URI: https://ir.uitm.edu.my/id/eprint/37550
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ID Number

37550

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