Naezam, Husna Izzati
(2018)
Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam.
[Student Project]
(Unpublished)
Abstract
The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Naezam, Husna Izzati UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Intention to purchase Halal food products; Attitude; Subjective norms and perceived behavioral control |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/20861 |
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