Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam

Naezam, Husna Izzati (2018) Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam. [Student Project] (Unpublished)

Abstract

The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Naezam, Husna Izzati UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords:	Intention to purchase Halal food products; Attitude; Subjective norms and perceived behavioral control
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/20861