Macinda Auto Sdn Bhd.

This report outlines the internship experience gained during my placement in the Sales Department at Macinda Auto Sdn Bhd. It presents an overview of the knowledge and practical exposure I gained throughout the six-month training period, from 3rd march to 15th August 2025. This report was prepared by me, Amira Natasha binti Zakaria, and a student from Universiti Teknologi Mara (UiTM) Bandaraya Melaka, pursuing in Bachelor of Business Administration (Hons) in Finance. I would like to express my sincere gratitude to my university advisor, Dr Intan Maizura binti Abdul Rashid, for her continuous guidance and support throughout of my internship. I am also thankful to the team Macinda Auto Sdn Bhd for providing a valuable and enriching learning experience during my time with the company. The purpose of this report is to share my overall experience throughout the internship period, as well as to provide a clearer understanding of the company’s background, structure and operations, especially within the Sales Department. This report also include details about the Board Director, the company’s mission and vision and the range of products and services provided by Macinda Auto Sdn Bhd. Additionally, I have attached my updated resume, which includes my educational background, skills, past experiences and employment history during my internship period. This is to reflect my personal development and growth throughout my time in the company. As part of my analysis, I conducted a SWOT (Strengths, Weaknesses, Opportunities, and Threats) evaluation specifically on the Sales Department. This is to identify what the department is doing well, what can be improved, and the possible risks and opportunities moving forward. To further strengthen the analysis, l have applied the TOWS method to suggest appropriate strategies based on the SWOT findings. This helps to explain why this report is meaningful and how it could potentially contribute ideas for the company’s betterment, especially in terms of sales operations and performance improvement.