Items where Subject is "H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives"

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Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Siti Nur Aimi (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Aidi Zamri, Azira Farhana (2019) Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Mohamad Fidry (2019) Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abu Bakar, Nur Irdina Syazwani (2019) Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ab Azib, Siti Syuhada (2019) Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Azhar, Syaheerah Aisyah (2019) Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Majid, Aiman Ariff (2009) The promotion activities by CIMB wealth advisor for 3G ELI products / Aiman Ariff Abdul Majid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Annuar, Ainol Asyikin (2015) Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Azali, Mohammad Izat and Zabmir, Muhammad Azim (2015) Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Aflus, Mohd Ammar and Mohd Aripin, Siti Nurul Hidayah (2014) A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Nazir, Muhammad Idzuddin and Md. Nor, Hazirah (2014) Determinants of housing purchasing decision among buyers in Klang Valley / Muhammad Idzuddin Ahmad Nazir and Hazirah Md. Nor. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ambrews, Annabelle and Amran, Muhammad Nur Faiz (2014) Consumer perception on green products of Warung Seni towards purchase intention among young tourists / Annabelle Ambrews and Muhammad Nur Faiz Amran. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Rahman, Edina and Abd Shukor, Nurannisa Syifa (2018) Customer review on Kinrara Resort, Selangor through booking.com and Agoda / Edina Abd Rahman and Nurannisa Syifa Abd Shukor. Student Project. Faculty of Hotel and Tourism, Universiti Teknologi MARA, Dungun, Terengganu. (Unpublished)

Abd. Malek, Nur Nadzirah (2019) Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ayob, Azaliana (2019) Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Rahman, Liyana Atiqah (2008) Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Malik, Nurfarrahain (2018) Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Sukaimi, Fifizilla (2011) Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Zulkifle, Farah Wahida (2006) Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Zaain, Intan Nadirah (2019) Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdulghani Almowalad, Areeg (2018) The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Abu Yazid, Hasrol Amri (2006) Customer satisfaction towards sales services provided by showroom sales staff at Sime UEP Properties Berhad Subang Jaya / Hasrol Amri Abu Yazid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Badrul Hisham, Nurdiyana Madihah (2019) Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Bakhari, Mohd Azlan (2013) Factor influencing consumers continuity making purchasing decision buy pirated product / Mohd Azlan Bakhari. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Baharun, Muhammad Nasrun Syahmi (2019) Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Bansan, Muhammad Amirul Shafik (2019) Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

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Cheng Chuah, Soo and Lian Ng, Phaik and Mohamad Khan, Noor Rita (2018) Compulsive online shopping in Malaysia / Chuah Soo Cheng, Ng Phaik Lian and Noor Rita Mohamad Khan. Advances in Business Research International Journal, 4 (2). pp. 1-8. ISSN 2462-1838 (Unpublished)

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Hashim, Khadijah (2010) Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Haron, Nor Dhabitah (2019) Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hamizal, Ummi Farhana (2019) Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hashim, Nor Azzyati and Hashim, Mardziah and Abdul Majid, Rogayah (2007) An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid. Social and Management Research Journal, 4 (2). pp. 101-121. ISSN 1675-7017

Hashim, Nur Hidayatul Hidayu and Zainal Abidin, Nurul Hazwani (2014) The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hsiao, Teng-Yuan and Sung, Pei-Ling and Lu, Chia-Yun (2017) International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-13. ISSN 1985-8914

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Ismail, Nurul Syafiqah (2019) Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ibrahim, Mohamad Zaini (2011) Perception of customers on the most important criteria to be effective salesperson in TPM Technopark Sdn Bhd / Mohamad Zaini Ibrahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ismail, Nurul Rabihah (2018) Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ismail, Noorhaida (2007) Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Jalaluddin, Abu Izzat (2014) Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Jamal, Nur Ainul Mardiah (2019) Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Kartini Naradin, Dilla and Hairuddin, Hanitahaiza and Ab Malik, Ariff Md and Suzila Kassim, Erne (2018) Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors / Dilla Kartini Naradin, Hanitahaiza Hairuddin, Ariff Md Ab Malik and Erne Suzila Kassim. Advances in Business Research International Journal, 4 (2). pp. 20-31. ISSN 2462-1838 (Unpublished)

Karib, Mohammad Iskandar and Zamran, Nor Ain Nadia (2014) To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Mohd Adam, Noor Nadirah (2008) The effectiveness of the promotional tools in creating awareness to current and potential clients of Islamic Banking and Finance Institute Malaysia / Noor Nadirah Mohd Adam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Shariff, Amir Hussein (2007) The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Zulkepli, Mohamad Zulfadzlie (2018) The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Muhammad Marzuki, Nur Shafiqa (2019) Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Sazali, Muhammad Yusaid (2019) Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mad Daud @ Ajamain, Ermawati (2018) Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Sharif, Mohamad Syafiq (2019) Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mazridzuan, Muhammad Arif Azim (2018) A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Megat Nor Mazlan, Puteri Aliah Athirah (2019) Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mukhtar@Muhammad, Anis Amira (2011) Factors affecting the performance of airline ticket sales of Malaysia Airlines System Berhad / Anis Amira Mukhtar@Muhammad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd. Isa, Hamidah and Sa’ad, Siti Nur Fathiyah (2014) A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamad Zali, Mohamad Faizul and Kusim, Aidi Shahrizad (2013) The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mustaffa, Mohd Mustaqim (2011) Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Terudin, Muhammad Hairi Hizwan (2019) Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Rafie, Nur Atiqah (2019) Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Sait, Ain Syuhadah (2019) Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Yusoff, Siti Nurul Suraya and Ismail, Nor Emira and Harun, Norfaraliza (2018) Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun. Student Project. Arshad Ayub Graduate Business School, Shah Alam. (Unpublished)

Mat Yusof, Noor Baizura (2007) Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Miat, Mohd Aliff Farhan and Farhan, Mohd Aliff (2014) Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Hanif, Asyila Sasha and Mat Nor, Muhammad Nazmi (2014) The factors that affect the purchase decision of furniture in Islamic concept / Asyila Sasha Mohd Hanif and Muhammad Nazmi Mat Nor. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Abdul Rahman, Mohd Fahmy and Razali, Nur Fatimah (2014) The factors that contribute to the performance of procurement staff in Holcim Malaysia Sdn. Bhd. / Mohd Fahmy Mohd Abdul Rahman and Nur Fatimah Razali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohayyaddin Abdul Kader, Farith Azizi (2018) The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Maulad Bahrol, Khadijah and Supangat, Nor Fasihah (2014) The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Kasim, Marina (2015) A study of factors that influence customers satisfaction towards online shopping in Klang Valley / Marina Mohd Kasim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Nazarudin, Muhammad Fahmi (2018) Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Nor Azlan, Nur Anis (2018) Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Nordin, Mohamad Nazmi (2019) Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Naezam, Husna Izzati (2018) Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Osman, Nur ‘Atiqah (2019) Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Rj Ismail, Rj Muhamad Irham (2017) Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Rasuddin, Muhamad Faiez (2017) Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

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Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Said Hamzah, Syed Muhamad Anasrullah (2018) Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Sharil, Nur Erieana (2019) Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sulaiman, Nurul Amanina (2019) Factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru / Nurul Amanina Sulaiman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Salih, Siti Nur Ain (2019) Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sahak, Norasnida (2019) The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sulaiman, Muhammad Asyraff (2015) Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sabri, Muhammad Farid (2018) Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Shah Fiesal, Muhammad Ali Arief (2018) House purchase intention among bumiputera youth in Klang Valley / Muhammad Ali Arief Shah Fiesal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Selamat, Ahmad Adiputra (2009) The effectiveness of procurement department towards the process of purchasing goods at Petrofac Malaysia / Ahmad Adiputra Selamat. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Wan Iskandar, Wan Farah Nadia (2018) Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Submitted)

Wahab, Muhammad Sirajuddin (2019) Intention to trust on purchasing online food services among millennials / Muhammad Sirajuddin Wahab. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Wahin, Amirul Asraf and Azimi, Amirrul Zunnurain (2015) A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Yakob, Nadzirah (2015) The effects of personality factors on sales performance of agent in Muqmeen group agency : study in Johor / Nadzirah Yakob. Student Project. Faculty of Business and Management, Segamat, Johor. (Unpublished)

Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Zuhaili, Nur Izza Zafierah (2019) Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zulkifle, Nik Luqman Hakim (2019) Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Zaini, Amir Haziq (2014) The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zainudin, Afdal Shahizad (2007) Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zainal, Murnizah (2006) Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zaid, Zakirah (2018) Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zaifudin, Zamnuri (2019) Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zakaria, Ezzah Nur Akhfa (2018) The spending habits among ACIS students based on Dharuriyyah Concepts according to Maqasid Syariah / Ezzah Nur Akhfa Zakaria. Student Project. Universiti Teknologi MARA, Selangor, Puncak Alam Campus, Puncak Alam, Selangor. (Unpublished)