Items where Subject is "H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty"

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Number of items at this level: 184.

A

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. [Student Project] (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. [Student Project] (Unpublished)

Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. [Student Project] (Unpublished)

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. [Student Project] (Unpublished)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. [Student Project] (Unpublished)

Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. [Student Project] (Unpublished)

Annuar, Ainol Asyikin (2015) Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. [Student Project] (Unpublished)

Azizan, Amie Adlina (2009) A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. [Student Project] (Unpublished)

Abdull Sattar@Ismail, Aziemah (2015) Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. [Student Project] (Unpublished)

Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. [Student Project] (Unpublished)

Arshad, Azyana Izzah and Noor Azmi, Nurul Anis Asheila (2013) Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. [Student Project] (Unpublished)

Ahmad Zolkifli, Yasmin Kaisah (2019) Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli. [Student Project] (Unpublished)

Abdullah, Fatin Nabilah (2014) Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. [Student Project] (Unpublished)

Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. [Student Project] (Unpublished)

Abg Ali, Nur Izyan Alyani (2019) Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali. [Student Project] (Unpublished)

Ayob, Azaliana (2019) Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob. [Student Project] (Unpublished)

Abd Malik, Nurfarrahain (2018) Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. [Student Project] (Unpublished)

Ahmad Zaain, Intan Nadirah (2019) Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. [Student Project] (Unpublished)

Abu Bakar, Muhammad Abd Hakim and Mohd Lazi, Rafizah (2014) The determinants of effective Islamic lifestyle in achieving brand equity: a case study at Chinese Muslim food restaurants in Selangor / Muhammad Abd Hakim Abu Bakar and Rafizah Mohd Lazi. [Student Project] (Unpublished)

Azmy, Nur Ain (2019) The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. [Student Project] (Unpublished)

Azizi, Mohd Akmaludin (2009) The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. [Student Project] (Unpublished)

Abd Aziz, Norzalita and Ngah, Hafaz (2019) The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah. Asia-Pacific Management Accounting Journal (APMAJ), 14 (1). pp. 151-178. ISSN 2550-1631

Abdul Majid, Muhammad Faheem and Hussin, Niftahul Janna (2016) The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin. [Student Project] (Unpublished)

Abdul Malek, Rosmalawaty and Abd Rahman, Fathiah (2015) The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman. [Student Project] (Unpublished)

Abdul Manaf, Siti Aishah (2010) Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. [Student Project] (Unpublished)

Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. [Student Project] (Unpublished)

Abu Bakar Azmi, Nursyahirah (2016) Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. [Student Project] (Unpublished)

Ahmad, Nor Fardiana and Mohd Jama, Nur Hazwani (2016) The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama. [Student Project] (Unpublished)

Ahmad Foad, Nurwasila (2009) A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad. [Student Project] (Unpublished)

Atan, Nurulain (2010) The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. [Student Project] (Unpublished)

Ayon, Nor Amira (2011) A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon. [Student Project] (Unpublished)

Azmi, Nurulizza (2011) The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. [Student Project] (Unpublished)

B

Basri, Nurfadhilah (2008) The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. [Student Project] (Unpublished)

Bakeri, Ainiwati (2009) Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. [Student Project] (Unpublished)

Bakhari, Mohd Azlan (2013) Factor influencing consumers continuity making purchasing decision buy pirated product / Mohd Azlan Bakhari. [Student Project] (Unpublished)

Baharin, Roemilia (2015) A study on purchase intention towards AgroMas brand / Roemilia Baharin. [Student Project] (Unpublished)

Bakarudin, Nur Liyana (2015) Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin. [Student Project] (Unpublished)

C

Che Hashim, Ahmad Zahim (2010) The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. [Student Project] (Unpublished)

Che Mohd Nizam, Sharmimi Shuhada (2019) Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. [Student Project] (Unpublished)

Che Mohd Rosli, Siti Nur Fatin Ayunie (2018) A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. [Student Project] (Unpublished)

Che Mat Nasir, Noryusniza (2011) Factors that contribute to the customer loyalty of Takaful Ikhlas Sdn Bhd / Noryusniza Che Mat Nasir. [Student Project] (Unpublished)

D

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

Duyok, Nazratul Radiah (2008) The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. [Student Project] (Unpublished)

H

Hassan, Norhaslia (2006) The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. [Student Project] (Unpublished)

Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. [Student Project] (Unpublished)

Hamizal, Ummi Farhana (2019) Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. [Student Project] (Unpublished)

Harun, Mohd Ilham (2009) Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. [Student Project] (Unpublished)

Hambali, Mohamad Saiful Azmi (2019) Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. [Student Project] (Unpublished)

Harun, Mohd Fauzi and Husain, Halim and Albakry, Nur Safinas and Nik Abdullah, Nik Narimah and Ramli, Zahara and Johari, Mohd Hisham and Wan Muhammad Zulkifli, Wan Nurul Izzati (2019) Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. e-Journal of Islamic Thought and Understanding (e-JITU), 2. pp. 109-123. ISSN e-ISSN:2006-9617

Hasan, Hairul Fadzlee Hisham (2005) Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. [Student Project] (Unpublished)

Hashim, Nur Maizatul Syuhada (2015) Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. [Student Project] (Unpublished)

I

Ismon, Ameerah (2011) Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. [Student Project] (Unpublished)

Ismail, Mohamad Shafik (2011) SME development in Malaysia: challenges of SMES manufacturing sector to go abroad / Mohamad Shafik Ismail. [Student Project] (Unpublished)

Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. [Student Project] (Unpublished)

Idris, Nurfazliana (2018) Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. [Student Project] (Unpublished)

Iberahim, Muhammad (2014) The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. [Student Project] (Unpublished)

J

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. [Student Project] (Unpublished)

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. [Student Project] (Unpublished)

Jamal, Nur Ainul Mardiah (2019) Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal. [Student Project] (Unpublished)

Jamari, Shahrul Ridzuan (2018) The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. [Student Project] (Unpublished)

Jamaludin, Noranisha and Suhaimi, Nur Farah (2013) Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. [Student Project] (Unpublished)

Johari, Norain (2015) Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. [Student Project] (Unpublished)

Johari, Nurul Afifah Aniqah (2020) The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. [Student Project] (Unpublished)

K

Kamalludin, Mohd Naguib Ainuddin (2015) A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. [Student Project] (Unpublished)

Kadimin, Ahmad Syakir and Zainal, Mohamad Hanafi (2013) Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. [Student Project] (Unpublished)

Kamarudzaman, Murni Izzati (2015) A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman. [Student Project] (Unpublished)

Kamarulzaman, Mohd Kamarulredzal (2013) A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman. Degree thesis, Universiti Teknologi MARA, Kelantan.

Kamarun Saman, Nor Atikah (2011) Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman. [Student Project] (Unpublished)

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. [Student Project] (Unpublished)

M

Mohd Kasim, Siti Hajar (2006) The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim. [Student Project] (Unpublished)

Mohd Shariff, Amir Hussein (2007) The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. [Student Project] (Unpublished)

Misnadi, Mohd Amirza (2006) The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. [Student Project] (Unpublished)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. [Student Project] (Unpublished)

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. [Student Project] (Unpublished)

Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. [Student Project] (Unpublished)

Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. [Student Project] (Unpublished)

Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. [Student Project] (Unpublished)

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. [Student Project] (Unpublished)

Mohd Daud, Mohd Fadzil (2006) The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud. [Student Project] (Unpublished)

Mohd Sharif, Mohamad Syafiq (2019) Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. [Student Project] (Unpublished)

Mohd Amin, Ainur Rahmah and Mohd Mokhtar, Nurul Natashaina (2014) Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. [Student Project] (Unpublished)

Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. [Student Project] (Unpublished)

Md Othman, Mohamed Noor Hafidz (2011) A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. [Student Project] (Unpublished)

Mihat, Muhamad Sukur (2011) The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat. [Student Project] (Unpublished)

Mahazir, Maslina (2019) Factors influence consumer trust in shopping product online / Maslina Mahazir. [Student Project] (Unpublished)

Mohd Aznam, Mohd Fitri (2010) The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. [Student Project] (Unpublished)

Mohd Hazizan, Munirah (2010) A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. [Student Project] (Unpublished)

Mohamad Nizam, Nurul Aida (2019) Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. [Student Project] (Unpublished)

Moktar, Muhammad Fadhil (2018) Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. [Student Project] (Unpublished)

Mohd Terudin, Muhammad Hairi Hizwan (2019) Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. [Student Project] (Unpublished)

Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. [Student Project] (Unpublished)

Mohd Salim, Syazwani (2019) Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim. [Student Project] (Unpublished)

Mohd Dzahaimi, Norazmira (2018) Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. [Student Project] (Unpublished)

Mat Nor, Norazwafira and Kamarullbahrin, Noorshida (2001) Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. [Student Project] (Unpublished)

Mohammad Sairi, Nursaida Alina (2018) The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. [Student Project] (Unpublished)

Mohd Nasir, Nurul Syafika (2018) The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. [Student Project] (Unpublished)

Mandau, Jerry (2015) Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. [Research Reports] (Unpublished)

Md Azlan, Nurzalina (2011) The relationship between quality service by Enterprise Wide Risk Management (EWRM) towards customer satisfaction / Nurzalina Md Azlan. [Student Project] (Unpublished)

Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. [Student Project] (Unpublished)

Md Ridzuan, Radziah (2009) Perception of Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) on customer loyalty towards their products / Radziah Md Ridzuan. [Student Project] (Unpublished)

Md Said, Rabiatul Ain (2015) Factors influencing local shoppers to shop at global online stores / Rabiatul Ain Md Said. [Student Project] (Unpublished)

Mohamad Azahar, Nurul Atiqah (2011) A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. [Student Project] (Unpublished)

Mohamad Fuad, Norfarhana (2015) Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. [Student Project] (Unpublished)

Mohamad Hasim, Nur Syafiqah Aqilah and Zakaria, Saidatul Karimah (2016) The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria. [Student Project] (Unpublished)

Mohamad Jaffar, Nurul Huda (2010) The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar. [Student Project] (Unpublished)

Mohamad Shah, Muhamad Fairos (2013) A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. [Student Project] (Unpublished)

Mohammad Marzuki, Julaiha and Zamri, Nur Hidayah Syasya (2016) Influence of brand name on consumer decision making among UiTM Malacca City Campus students: ‘a study on international fast food industry’ / Julaiha Mohammad Marzuki and Nur Hidayah Syasya Zamri. [Student Project] (Unpublished)

Mohd Amin, Muhammad Fathul Bari (2020) Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin. [Student Project] (Unpublished)

Mohd Azam, Zati Azlinda and Mohamad Yusof, Nurhidayah (2014) Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. [Student Project] (Unpublished)

Mohd Idros, Wan Ahmad Hakim and Abdul Manaf, Nurul Amanina (2016) Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. [Student Project] (Unpublished)

Mohd Noh, Saidatul Zafirah (2011) To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. [Student Project] (Unpublished)

Mohd Nordin, Noorain and Mohamed, Munirah and Jaidon, Ezatul Hasanah (2019) The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-9. ISSN 2590-440X

Mohd Ridza, Mohamad Rafiq (2019) Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. [Student Project] (Unpublished)

Mohd Shahrir, Syara Izreen (2020) The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir. [Student Project] (Unpublished)

Mohd Sharun, Rabi’atuladawiyah (2014) Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. [Student Project] (Unpublished)

Mohd Suharman, Nur Iman (2020) Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman. [Student Project] (Unpublished)

Mohd Taupet, Siti Suraya Fareha (2014) Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. [Student Project] (Unpublished)

Mohd Zayadi, Siti Nur Amalina and Mohd Fauzy Yeo, Nur Aryanni (2015) The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. [Student Project] (Unpublished)

Mohd Zulkifli, Muhammad Zul Fathi (2020) A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. [Student Project] (Unpublished)

Musrul, Suhailah (2015) The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. [Student Project] (Unpublished)

N

Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. [Student Project] (Unpublished)

Nazarudin, Muhammad Fahmi (2018) Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. [Student Project] (Unpublished)

Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. [Student Project] (Unpublished)

Nor Mohamed Zailani, Hanis and Shahran, Muhamad Ziqrul Haqeem (2014) Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. [Student Project] (Unpublished)

Noorafuddin, Nurul Fatihah (2018) Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. [Student Project] (Unpublished)

Nerawi, Rani (2009) A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. [Student Project] (Unpublished)

Noor Azam, Muhammad Afiq (2020) To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam. [Student Project] (Unpublished)

Noor Azizi, Syaza (2015) Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi. [Student Project] (Unpublished)

Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. [Student Project] (Unpublished)

O

Osman, Nur ‘Atiqah (2019) Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman. [Student Project] (Unpublished)

P

Po’at, Siti Khairiani (2014) Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. [Student Project] (Unpublished)

R

Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. [Student Project] (Unpublished)

Rozlee, Muhammad Syauqi (2018) Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. [Student Project] (Unpublished)

Roslaili, Lily Suryana (2011) Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili. [Student Project] (Unpublished)

Ruslan, Qhairun (2018) Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan. [Student Project] (Unpublished)

Rozman, Nur Amirah (2019) Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. [Student Project] (Unpublished)

Raja Ahmad Shafiei, Raja Shahrizal (2005) The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. [Student Project] (Unpublished)

Raja Yahaya Aziz, Raja Arif Iskandar (2011) A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz. [Student Project] (Unpublished)

Raynie, Izzah (2013) Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. [Student Project] (Unpublished)

Razali, Nurzeela (2014) A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali. [Student Project] (Unpublished)

Razlan, Mohd Junaidi (2020) Competitiveness of passenger and commercial vehicles sales in Malaysia between 2016 and 2017: constant market share analysis / Mohd Junaidi Razlan. Degree thesis, Universiti Teknologi Mara Perlis.

Rj Ismail, Rj Muhamad Irham (2017) Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. [Student Project] (Unpublished)

Rohman, Noor Asyikin (2007) The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman. [Student Project] (Unpublished)

Roslan, Siti Nur Fashah (2011) Factors influencing customers to choose Ar Rahnu in Bank Rakyat Sungai Buloh / Siti Nur Fashah Roslan. [Student Project] (Unpublished)

Ruslan, Nur Diana and Ghafar, Nur Fatihah (2016) Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. [Student Project] (Unpublished)

S

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. [Student Project] (Unpublished)

Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. [Student Project] (Unpublished)

Sang, Asphelaila (2018) Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. [Student Project] (Unpublished)

Solehen, Siti Sarah (2018) Factors influence the online customer satisfaction towards food online delivery / Siti Sarah Solehen. [Student Project] (Unpublished)

Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. [Student Project] (Unpublished)

Sharifpuddin, Khairul Bariah (2010) Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. [Student Project] (Unpublished)

Sabri, Muhammad Farid (2018) Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. [Student Project] (Unpublished)

Suhaimi, Syafirah (2019) Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. [Student Project] (Unpublished)

Saad, Nur Amalina (2019) A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad. [Student Project] (Unpublished)

Sahril, Saidatul Nur Athirah (2020) Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. [Student Project] (Unpublished)

Salleh, Siti Aminah (2009) Bakers’ street product (Chicken pie) / Siti Aminah Salleh. [Student Project] (Unpublished)

Saman, Nur Shakila and Abd Rahman, Noor Fadzlen (2014) Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman. [Student Project] (Unpublished)

Samat, Norafifi (2014) The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. [Student Project] (Unpublished)

Samsusah, Noor Sharyina (2009) The effectiveness of promotional tools to retain customer loyalty at Kedai Mesra Petronas / Noor Sharyina Samsusah. [Student Project] (Unpublished)

Sarimon, Noor Amirah and Shihaimi, Syamimi Hamizah (2014) A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi. [Student Project] (Unpublished)

Shabani, Amirah Salwani (2012) A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. [Student Project] (Unpublished)

Shafie, Siti Nurbadriah (2011) The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. [Student Project] (Unpublished)

Shaik Ismail, Sharizza (2008) Halal hub product: “international expansion of RS International (M) Sdn Bhd in the early stage” / Sharizza Shaik Ismail. [Student Project] (Unpublished)

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. [Student Project] (Unpublished)

Sidek, Sabariah (2009) Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek. [Student Project] (Unpublished)

Sulaiman, Nur Ain Farhana and Khairul Azman, Nurul Najwa (2015) Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman. [Student Project] (Unpublished)

Syafuddin Tan, Norhanim (2020) Factors influencing clothing interest of hijab among Muslim women in Klang Valley / Norhanim Syafuddin Tan. [Student Project] (Unpublished)

Syed Hamid, Syed Mohamed Syahir and Ab Malek, Noor Hananie (2015) Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek. [Student Project] (Unpublished)

T

Tuan Ismail, Tuan Farah Azlinda (2020) The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. [Student Project] (Unpublished)

Tuan Muhammad Kamal, Tuan Nur Azyyati (2009) The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. [Student Project] (Unpublished)

W

Wan Iskandar, Wan Farah Nadia (2018) Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. [Student Project] (Submitted)

Y

Yaakob, Siti Aisyah and Mohamad, Nur Syaahidah and Mohd Ghani, Nur Nashreena Aliya and Abd Rahman, Nur Ain and Othman, Abdul Kadir (2017) The effect of perceived service recovery justice on customer loyalty: role of customer affection as moderator in Malaysian telecommunication industry / Siti Aisyah Yaakob … [et al.]. Advances in Business Research International Journal, 3 (1). pp. 1-12. ISSN 2462-1838

Yusoff, Siti Rohimah (2010) Contribution of incentives towards establishment of local brand name to international market / Siti Rohimah Yusoff. [Student Project] (Unpublished)

Z

Zaludin, Fatin Asfea (2019) The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. [Student Project] (Unpublished)

Zaini, Amir Haziq (2014) The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. [Student Project] (Unpublished)

Zakaria, Mohd Azraf (2011) Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. [Student Project] (Unpublished)

Zainal, Mira Elliana (2015) The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. [Student Project] (Unpublished)

Zakaria, Mohd Khairul Amri (2010) Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. [Student Project] (Unpublished)

Zaid, Zakirah (2018) Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. [Student Project] (Unpublished)

Zaidun, Nurul Aqmar and Muda, Mazzini and Hashim, Nor Hashima (2020) The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

Zainul Abidin Ahmad, Norzaiha Izza (2008) Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. [Student Project] (Unpublished)

Zakaria, Nik Mohd Hanis (2009) The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria. [Student Project] (Unpublished)

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. [Student Project] (Unpublished)

Zulkarnain, Tun Frisha Fazara (2009) The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain. [Student Project] (Unpublished)

This list was generated on Tue Oct 27 05:37:06 2020 +08.