Items where Subject is "H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty"

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Group by: Creators | Item Type
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Number of items at this level: 20.

A

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Malik, Nurfarrahain (2018) Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

B

Basri, Nurfadhilah (2008) The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

D

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

H

Hassan, Norhaslia (2006) The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hasan, Hairul Fadzlee Hisham (2005) Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

I

Idris, Nurfazliana (2018) Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

K

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

M

Mohd Kasim, Siti Hajar (2006) The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohammad Sairi, Nursaida Alina (2018) The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

N

Noorafuddin, Nurul Fatihah (2018) Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

R

Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ruslan, Qhairun (2018) Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

S

Siti Nor Ain, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Z

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

This list was generated on Tue Oct 23 12:25:10 2018 +08.