Items where Subject is "H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty"

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Number of items at this level: 99.

A

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. Student Project. Faculty Of Business and Management, Bandaraya Melaka. (Unpublished)

Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Annuar, Ainol Asyikin (2015) Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Azizan, Amie Adlina (2009) A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdull Sattar@Ismail, Aziemah (2015) Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Arshad, Azyana Izzah and Noor Azmi, Nurul Anis Asheila (2013) Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Zolkifli, Yasmin Kaisah (2019) Passengers’ choice for full-service carrier airlines / Yasmin Kaisah Ahmad Zolkifli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdullah, Fatin Nabilah (2014) Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abg Ali, Nur Izyan Alyani (2019) Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ayob, Azaliana (2019) Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abd Malik, Nurfarrahain (2018) Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ahmad Zaain, Intan Nadirah (2019) Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Azmy, Nur Ain (2019) The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Azizi, Mohd Akmaludin (2009) The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

B

Basri, Nurfadhilah (2008) The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Bakeri, Ainiwati (2009) Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Bakhari, Mohd Azlan (2013) Factor influencing consumers continuity making purchasing decision buy pirated product / Mohd Azlan Bakhari. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

C

Che Hashim, Ahmad Zahim (2010) The effectiveness of promotional tools in enhancing customer awareness of Celcom (Malaysia) Berhad / Ahmad Zahim Che Hashim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Che Mohd Nizam, Sharmimi Shuhada (2019) Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Che Mohd Rosli, Siti Nur Fatin Ayunie (2018) A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

D

Danylchuk, Karen E. and Sit, David C. (2005) Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit. Malaysian Journal of Sport Science and Recreation, 1 (1). pp. 65-94. ISSN 1823-3198

H

Hassan, Norhaslia (2006) The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hamizal, Ummi Farhana (2019) Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hambali, Mohamad Saiful Azmi (2019) Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Hasan, Hairul Fadzlee Hisham (2005) Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

I

Ismon, Ameerah (2011) Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ismail, Mohamad Shafik (2011) SME development in Malaysia: challenges of SMES manufacturing sector to go abroad / Mohamad Shafik Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ibrahim, Asiah (2018) Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Idris, Nurfazliana (2018) Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

J

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Johari, Nurul Filza Irdina (2018) Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. Student Project. Faculty of Business and Mangement, Bandaraya Melaka. (Unpublished)

Jamal, Nur Ainul Mardiah (2019) Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Jamari, Shahrul Ridzuan (2018) The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

K

Kadimin, Ahmad Syakir and Zainal, Mohamad Hanafi (2013) Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

M

Mohd Kasim, Siti Hajar (2006) The effective elements of the in-store display to stimulate purchase of apparels at Metrojaya Mid Valley / Siti Hajar Mohd Kasim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Shariff, Amir Hussein (2007) The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Misnadi, Mohd Amirza (2006) The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Rohari, Mohd Sharizami (2018) Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamed Aris, Fathilah (2007) Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md Isa, Siti Roodeeyah (2004) The study of consumer awareness towards Agromas product / Siti Roodeeyah Md Isa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamad Ramli, Rashidah (2006) Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Daud, Mohd Fadzil (2006) The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Sharif, Mohamad Syafiq (2019) Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Amin, Ainur Rahmah and Mohd Mokhtar, Nurul Natashaina (2014) Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Musleh, Juhari (2010) Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Md Othman, Mohamed Noor Hafidz (2011) A study on factors in term of consumer behavior in buying residential property in Johor Bahru, Johor / Mohamed Noor Hafidz Md Othman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mahazir, Maslina (2019) Factors influence consumer trust in shopping product online / Maslina Mahazir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamad Nizam, Nurul Aida (2019) Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Moktar, Muhammad Fadhil (2018) Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Terudin, Muhammad Hairi Hizwan (2019) Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Salim, Syazwani (2019) Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Dzahaimi, Norazmira (2018) Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mat Nor, Norazwafira and Kamarullbahrin, Noorshida (2001) Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. Student Project. Faculty of Business and Management, Alor Gajah. (Unpublished)

Mohammad Sairi, Nursaida Alina (2018) The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mohd Nasir, Nurul Syafika (2018) The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Mandau, Jerry (2015) Factors influencing buying behaviours of counterfeit products among youths / Jerry Mandau. Research Reports. Faculty of Business and Management, UITM Sarawak, Sarawak. (Unpublished)

Md Noksen, Noorezati (2004) Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

N

Nordin, Norfariza (2006) Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Nazarudin, Muhammad Fahmi (2018) Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Nasir, Erlia (2006) Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Nor Mohamed Zailani, Hanis and Shahran, Muhamad Ziqrul Haqeem (2014) Factors influence spontaneous buying behavior toward perfume product / Hanis Nor Mohamed Zailani and Muhamad Ziqrul Haqeem Shahran. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Noorafuddin, Nurul Fatihah (2018) Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

O

Osman, Nur ‘Atiqah (2019) Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

R

Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Rozlee, Muhammad Syauqi (2018) Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Rj Ismail, Rj Muhamad Irham (2017) Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. Student Project. Faculty of Plantation and Agrotechnology, Jasin, Melaka. (Unpublished)

Roslaili, Lily Suryana (2011) Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Ruslan, Qhairun (2018) Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Rozman, Nur Amirah (2019) Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Raja Ahmad Shafiei, Raja Shahrizal (2005) The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

S

Safaruddin, Norfa'izah (2007) Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sang, Asphelaila (2018) Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Solehen, Siti Sarah (2018) Factors influence the online customer satisfaction towards food online delivery / Siti Sarah Solehen. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sulong, Anirul Sufiszah (2018) Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sharifpuddin, Khairul Bariah (2010) Factors that affects Agromas products in terms of brand equity based on retailers perspective at FAMA Tangkak / Khairul Bariah Sharifpuddin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Sabri, Muhammad Farid (2018) Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Suhaimi, Syafirah (2019) Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Saad, Nur Amalina (2019) A study on factors influencing consumer loyalty towards smartphone brand / Nur Amalina Saad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

W

Wan Iskandar, Wan Farah Nadia (2018) Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Submitted)

Z

Zaludin, Fatin Asfea (2019) The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zaini, Amir Haziq (2014) The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zakaria, Mohd Azraf (2011) Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zainal, Mira Elliana (2015) The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zaid, Zakirah (2018) Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

This list was generated on Tue Nov 12 12:26:03 2019 +08.