Items where Subject is "H Social Sciences > HF Commerce > Advertising"

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Number of items at this level: 61.

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-, Megawati and -, Sri Megawati Elizabeth (2019) Analysis of reputation effect, attractiveness of advertising and community effects on positive word of mouth with variable intervening customer values on users of gsm-based cellular cards in Palembang City / Megawati and Sri Megawati Elizabeth. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 91.

A

Ahmad Shaifudin, Mohd Khushairy (2008) The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. [Student Project] (Unpublished)

Azmin, Alya Izzatti and Azmi, Nik Nur Amalin Nadia and Abd Rashid, Nurfarain Hafifie (2018) Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. [Student Project] (Unpublished)

Abdull Ropha, Aiza Adriena (2018) The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. [Student Project] (Unpublished)

Ab.Rahim, Noor Syahhirah (2018) A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim. Degree thesis, Universiti Teknologi MARA, Melaka.

Abdul Halim, Mohd Faris Hafifi (2018) The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. [Student Project] (Unpublished)

Anak Bujang, Falicia Injong (2013) A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang. Degree thesis, Universiti Teknologi MARA.

Anis Ahmad, Faris Ahmad (2018) Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad. [Student Project] (Unpublished)

Azam Fitri, Puteri Adlin Afina (2020) Color psychology in advertising / Puteri Adlin Afina Azam Fitri. Journal of Art and Design (REKA), 2. pp. 26-28. ISSN 2600-7878V

Azman, Amirul Asyraf (2018) The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. [Student Project] (Unpublished)

Azri Zulkifli, Noorsyazwani and Mohamad Razali, Anisah (2013) Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. [Student Project] (Unpublished)

B

Badzis, Aribah (2004) A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis. [Student Project] (Unpublished)

Baharudin, Liyana (2007) The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin. [Student Project] (Unpublished)

Banus, Adrian (2013) The study on customers’ attitude towards online advertising in KTC Convention & Apartment SDN BHD / Adrian Banus. [Student Project] (Submitted)

Bujang, Roshida and Naha, Narazila and Acho, Iraloritha and Nen, Juraidah and Sarkawi, Syarmila (2011) ETR300 Entrepreneurship. Business Plan : Aneka Kerepek / Roshida Binti Bujang... [et.al]. [Entrepreneurship Project] (Unpublished)

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Dahlan, Jaslin Md and Othman, Akmal Aini and Mat Din, Syaidatul Zarina and Zainuddin, Noor Azrin and Shukri, Akmal Shakir (2019) Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 85.

Dahlan, Nor Rasyidi (1998) Reaksi remaja terhadap iklan minuman bergas 'Coca-Cola Chup!' satu kajian kes di daerah Kubang Pasu, Kedah / Nor Rasyidi Dahlan. [Student Project] (Unpublished)

Dzulkifle, Izz Dania (2020) Emotional appeal in advertising / Izz Dania Dzulkifle. Journal of Art and Design (REKA), 2. pp. 23-25. ISSN 2600-7878V

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Elvira, Nainggolan and Retno, Purwanti (2017) Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti. IDEALOGY, 2 (2). pp. 154-168. ISSN 2550-214X

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Geling, Alex Anderian (2013) The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling. [Student Project] (Unpublished)

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Harun, Mohd Fauzi and Husain, Halim and Albakry, Nur Safinas and Nik Abdullah, Nik Narimah and Ramli, Zahara and Johari, Mohd Hisham and Wan Muhammad Zulkifli, Wan Nurul Izzati (2019) Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]. e-Journal of Islamic Thought and Understanding (e-JITU), 2. pp. 109-123. ISSN e-ISSN:2006-9617

Hasan, Muhammad Hanif (2012) Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan. Degree thesis, Universiti Teknologi MARA, Kelantan.

Hashim, Nazatul Atikah and Zainal, Nor Diana (2016) Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal. [Student Project] (Unpublished)

Hashim, Nor Hazlina and Md Kassim, Normalini and George, Roshni Ann (2017) Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. Gading Journal For The Social Sciences, 20 (1). ISSN 2600 7568

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Ibrahim, Noraminah (2013) Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim. Masters thesis, Universiti Teknologi MARA.

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Jamal, Noraini (2017) The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. [Student Project] (Unpublished)

Jangga, Rohani and M Ali, Norlina and Shahwir, Siti Farrah and Kamarolzaman, Noraishah and Mohd Hatta, Hazieqa Syabilla (2019) Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 84.

Javil, Joy Hardey (2008) A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. [Student Project] (Unpublished)

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Khairul Anuar, Ibrahim and Md. Nagib, Padil and Mohd Nuri, Yaacob and Mohammad Firdaus, Azman Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]. IDEALOGY, 2 (1). pp. 34-37. ISSN 2550-214X

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Langgong, Gura (2018) Business plan for grinding and packaging of pepper products for retailing market / Gura Langgong. Masters thesis, Universiti Teknologi MARA.

Lokman Hakim, Ikmal Hisyam (2009) The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim. [Student Project] (Unpublished)

M

Mat Lizah, Muhammad Reedha (2019) An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah. Degree thesis, Universiti Teknologi MARA, Melaka.

Mohd Azlan, Ahmad Danial and Musa, Khairool Ariffin and Mohd Yusoff, Muhammad Hadzriz (2018) Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff. [Student Project] (Unpublished)

Mohd.Surin, Ehsan Fansuree and Abd. Halil, Nurul Hafez and Oswald, Timothy Edward (2014) Entrepreneurial social network modelling on business performance of Malay entrepreneurs in Malaysia / Ehsan Fansuree Mohd.Surin, Nurul Hafez Abd. Halil and Oswald Timothy Edward. [Research Reports] (Unpublished)

Mat Kassim, Rossyamila and Musa, Norshahidah (2017) The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. [Student Project] (Unpublished)

Mohamad Rizal, Nor Iffah (2018) A study on advertising awareness on online gaming addiction among children / Nor Iffah Mohamad Rizal. Degree thesis, Universiti Teknologi MARA, Melaka.

Mat Lazim, Nur Zaratul Afni and Shapuan, Zati Izni (2014) Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. [Student Project] (Unpublished)

Mat Zin, Sakinah and Hassanuddin, Nor Aini (2014) An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin. Esteem Academic Journal, 10 (2). pp. 20-30. ISSN 1675-7939

Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2019) A study on consumer’s attitude towards viral advertising on social media: A case study in an ice cream manufacturing company / Noorita Mohammad... [et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 34.

Mohd Khairulnizam, Ramli (2017) Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli. IDEALOGY, 2 (1). pp. 52-58. ISSN 2550-214X

Mohd Nawi, Rohaiza (1999) Satu tinjauan mengenai kesan penggunaan 'model' pada papan iklan terhadap pengguna di Malaysia / Rohaiza Mohd Nawi. [Student Project] (Unpublished)

Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 0128-2379

Mokhtar, Razmee and Abdullah, Abdul Khairi (2002) Multidesign Advertising Firm / Razmee Mokhtar ... [et al.]. [Entrepreneurship Project] (Unpublished)

Muhammad @ Harun, Musa (2009) The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. [Student Project] (Unpublished)

Muhammad Redza, Natassya (2015) The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. [Student Project] (Unpublished)

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Nawawi, Sulaiman (2018) Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

Nur Hanis Syafi, Abdul Halim and Anwar Fikri, Abdullah (2018) The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah. IDEALOGY, 3 (2). pp. 243-252. ISSN 2550-214X

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Omar, Sham Shela and Zainal, Nurul Zarith (2014) Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal. [Student Project] (Unpublished)

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Rezduan, Noor Atheerah Redza (2020) Visual in advertising / Noor Atheerah Redza Rezduan. Journal of Art and Design (REKA), 2. pp. 14-16. ISSN 2600-7878V

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Shaharudin, Mohd Rizaimy and Zakaria, Azfahanee and Abu Hassan, Anita (2009) The relationship between product quality and brand loyalty: a case study of Motosikal dan Enjin Nasional Sdn. Bhd. (Modenas) / Mohd Rizaimy Shaharudin, Azfahanee Zakaria and Anita Abu Hassan. [Research Reports] (Unpublished)

Sulaiman, Masdiana (2013) Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. PhD thesis, Universiti Teknologi MARA.

Saad, Nur’ain (2015) A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. [Student Project] (Unpublished)

Safri, Nor Fazlie (1999) Satu kajian tentang pandangan masyarakat remaja sekolah luar bandar tentang teknik dan pengolahan iklan-iklan syarikat rokok di televisyen di sekitar tahun 1999 / Nor Fazlie Safri. [Student Project] (Unpublished)

Said Abd Karim, Sharifah Nur Iylia (2015) Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim. [Student Project] (Unpublished)

Shaiful Anuar, Syuhaida (2019) The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. [Student Project] (Unpublished)

Sodusta, Leonard Imban and Bilong, Augustine Seli and Gunong, Jenny and Berawi, Khadtizah Khamsyiah and Jugah, Shirly and Sajali, Norfaizah (2006) ENT 300 Dreamland Travel Agency / Leonard Imban Sodusta... [et.al]. [Entrepreneurship Project] (Unpublished)

Soteri @ Sotri, Shahrizal (2004) A study on the effectiveness of the promotional activities done by SBBU SDN BHD / Shahrizal Soteri @ Sotri. [Student Project] (Unpublished)

U

Ukung Ujal, Doria and Omar, Noor Shuhada and Noor Taip, Achmad Noorasyrul and Buju @ Ambrose Saran, Bada and Mostapha, Hasilah (2008) Fundamentals of entrepreneurship (ENT300) : case study on Blue Moon Event Management Sdn Bhd / Doria Ukung Ujal...[et al.]. [Entrepreneurship Project] (Unpublished)

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Zainal, Rabiatul Masturah and Abdul Aziz, Zafirah Aiza (2015) The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. [Student Project] (Unpublished)

Zulkefly, Nor Zuriati (2005) Bluejacking as an advertisement tool / Nor Zuriati Zulkefly. [Student Project] (Unpublished)

Zulkifli, Noorsyazwani Azri and Mohamad Razali, Anisah (2013) Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. [Student Project] (Unpublished)

This list was generated on Sat Jan 23 16:23:42 2021 +08.