Items where Subject is "H Social Sciences > HF Commerce > Branding (Marketing)"

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Number of items at this level: 25.

A

Abu Bakar, Amina Syarfina and Harun, Azahar and Abd Razak, Mohamed Razeef (2016) Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Ahmad, Noor Azmi (2010) Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad. Masters thesis, Universiti Teknologi MARA.

Azizan, Ahmad Hafiz (2007) Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

B

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal, 8 (2). pp. 29-36. ISSN 1675-7017

H

Hasan, Hairul Fadzlee Hisham (2005) Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

I

Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

J

Jamil, Fara Arnizah (2008) The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Jihan, Azreen and Musa, Rosidah (2017) Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa. Social and Management Research Journal, 14 (2). pp. 56-69. ISSN 1675-7017

K

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business and Entrepreneurship, 14 (1). pp. 57-81. ISSN 0128-7494

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

M

Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. Student Project. Faculty of Art and Design. (Unpublished)

Mohamad, Ahmad Mustaqim (2015) Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad. Degree thesis, Universiti Teknologi MARA.

Mohamad, Maziana (2013) Rebranding Thai festival / Maziana Mohamad. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

Mohd Abas, Muhammad Farhan (2013) Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. Student Project. Faculty of Art and Design, Faculty of Art and Design. (Unpublished)

Mohd Jamel, Nazirul Munir (2014) The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel. Degree thesis, Universiti Teknologi MARA.

Mohd Nadzri, Wan Nadiah (2017) Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017

N

Naina Mohamed, Rozita (2014) Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

O

Othman, Munirah (2015) The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman. Degree thesis, Universiti Teknologi MARA.

S

Santomier, James Jr. (2002) Sport mega-brands : case studies in international marketing / James Santomier. Journal of International Business and Entrepreneurship, 9 (1). pp. 127-151. ISSN 0128-7494

Sulaiman, Masdiana (2016) Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Syed Alwi, Sharifah Faridah (2007) Retailer corporate branding / Sharifah Faridah Syed Alwi. Journal of International Business and Entrepreneurship, 13 (1). pp. 55-67. ISSN 0128-7494

W

Wan Sahidin, Wan Roshilawati (2017) The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang. Student Project. Faculty Of Business Management, Jengka, Pahang. (Unpublished)

Y

Yazid, Yazariah (2001) Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid. Student Project. Faculty of Business Management, Alor Gajah, Melaka. (Unpublished)

Z

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

This list was generated on Wed Aug 22 01:54:03 2018 +08.