Items where Subject is "H Social Sciences > HF Commerce > Branding (Marketing)"

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Number of items at this level: 33.

A

Abu Bakar, Amina Syarfina and Harun, Azahar and Abd Razak, Mohamed Razeef (2016) Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Abu Bakar, Nor Shamimi (2006) The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Adam, Mohammad Haris Naim (2013) Promotion of new local sports media (Dunia Sukan) / Mohammad Haris Naim Adam. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

B

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal, 8 (2). pp. 29-36. ISSN 1675-7017

E

Edward, Charlemagne (2013) The importance of creating a successful corporate identity of MT. Kinabalu international climbathon event / Charlemagne Edward. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

F

Faizul, Fatin Ayuni and Samsularip, Nurul Shahadah (2014) The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

H

Harun, Azahar and Abd Razak, Mohamed Razeef and Abd Rahim, Russlan and Mohd Radzuan, Lili Eliana and Abu Bakar, Amina Syarfina (2016) Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Hussin, Nabil Fikri (2007) Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

I

Ismailuddin, Hazirah (2008) Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

J

Jamil, Fara Arnizah (2008) The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

K

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business and Entrepreneurship, 14 (1). pp. 57-81. ISSN 0128-7494

M

Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. Student Project. Faculty of Art and Design. (Unpublished)

Mohamad, Ahmad Mustaqim (2015) Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad. Degree thesis, Universiti Teknologi MARA.

Mohamad, Mawaddah (2013) The rebranding of Spritzer Pop / Mawaddah Mohamad. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

Mohamad, Maziana (2013) Rebranding Thai festival / Maziana Mohamad. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

Mohd Abas, Muhammad Farhan (2013) Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. Student Project. Faculty of Art and Design, Faculty of Art and Design. (Unpublished)

Mohd Hanafiah, Nurhafizah (2005) A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Jamel, Nazirul Munir (2014) The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel. Degree thesis, Universiti Teknologi MARA.

Mohd Khairuddin, Emylia (2008) The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Nadzri, Wan Nadiah (2017) Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.

Mohd Nor, Ernieda (2006) Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017

N

Naina Mohamed, Rozita (2014) Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. PhD thesis, Universiti Teknologi MARA.

Naina Mohamed, Rozita (2014) Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Norsin, Nor Syafarin (2017) Determinants influencing consumer preference towards imitation brand: A study among undergraduate students of UiTM (Melaka) City Campus / Nor Syafarin Norsin. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

O

Othman, Munirah (2015) The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman. Degree thesis, Universiti Teknologi MARA.

S

Samsudin, Shamsul Azizi (2006) Market acceptance towards biometric technology in the manufacturing of fingerprint machine by Neural Manufacturing Sdn. Bhd. (NMSB) / Shamsul Azizi Samsudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Santomier, James Jr. (2002) Sport mega-brands : case studies in international marketing / James Santomier. Journal of International Business and Entrepreneurship, 9 (1). pp. 127-151. ISSN 0128-7494

Sulaiman, Masdiana (2016) Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Syed Alwi, Sharifah Faridah (2007) Retailer corporate branding / Sharifah Faridah Syed Alwi. Journal of International Business and Entrepreneurship, 13 (1). pp. 55-67. ISSN 0128-7494

W

Wan Sahidin, Wan Roshilawati (2017) The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang. Student Project. Faculty Of Business Management, Jengka, Pahang. (Unpublished)

Y

Yazid, Yazariah (2001) Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid. Student Project. Faculty of Business Management, Alor Gajah, Melaka. (Unpublished)

Yutiman, Fadhilah (2007) "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

This list was generated on Fri Apr 20 16:51:59 2018 +08.