Items where Subject is "H Social Sciences > HF Commerce > Branding (Marketing)"

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Number of items at this level: 66.


Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. [Student Project] (Unpublished)

Abdullah Din, Azrin Nur Farah (2011) Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din. [Student Project] (Unpublished)

Abd Rashid, Hasneezah (2014) Product trustworthy consumer reaction to product recalls / Hasneezah Abd Rashid. [Student Project] (Unpublished)

Alias, Mohd Atasha (2010) The role of SIMA as Corporate Social Responsibility (CSR) in enhancing Standard Chartered product and brand image awareness in Malaysia / Mohd Atasha Alias. [Student Project] (Unpublished)

Azmy, Nur Ain (2019) The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy. [Student Project] (Unpublished)

Abd Aziz, Norzalita and Ngah, Hafaz (2019) The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah. Asia-Pacific Management Accounting Journal (APMAJ), 14 (1). pp. 151-178. ISSN 2550-1631

Abdul Majid, Mohamad Azlan (2000) Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid. [Student Project] (Unpublished)

Abdullah, Aznita Aishah and Ali, Marlina Mohd (2001) A study of consumers preference of local or imported instant food product in Segamat town / Aznita Aishah Abdullah and Marlina Mohd Ali. [Student Project] (Unpublished)

Abu Bakar, Amina Syarfina and Harun, Azahar and Abd Razak, Mohamed Razeef (2016) Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Abu Hassan, Anita and Shaharudin, Mohd Rizaimy (2011) Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. Universiti Teknologi MARA, Kedah, 6 (2). pp. 31-38. ISSN 1985-5079

Adam Wan, Siti Sarah and Mohd Razali, Noraziah and Shamsudin, Wan Nur Khalisah and Ali, Ariff (2016) Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.

Ahmad, Muhamad Fazil (2018) City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad. E-Journal of Media and Society, 1 (1). pp. 1-13. ISSN 2682-9193

Ahmad, Noor Azmi (2010) Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad. Masters thesis, Universiti Teknologi MARA.

Amir Hamzah, Mohd Reeza (2014) A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah. [Student Project] (Unpublished)

Azizan, Ahmad Hafiz (2007) Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan. [Student Project] (Unpublished)

Azri Zulkifli, Noorsyazwani and Mohamad Razali, Anisah (2013) Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali. [Student Project] (Unpublished)


Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal, 8 (2). pp. 29-36. ISSN 1675-7017


Fhidzon, Mohammad Raffi and Masling, Muhammad Mawardi (2019) Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling. Masters thesis, Universiti Teknologi MARA Shah Alam.


Gregory, Margaret Lucy (2013) Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak. [Research Reports] (Unpublished)


Hassan, Norhaslia (2006) The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. [Student Project] (Unpublished)

Halid, Sunarti and Adam, Amizahanum and Ibrahim, Marina and Ahmad Tarmizi, Masetah and Ibrahim, Muhd Kamil (2017) R&D information and market valuation: empirical evidence from Malaysian listed firms / Sunarti Halid ... [et al.]. Management & Accounting Review (MAR), 16 (1). pp. 31-54. ISSN 2550-1895

Harun, Etty Harniza and Abdullah, Nor Hidayah (2011) Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]. Academic Series of Universiti Teknologi MARA Kedah, 6 (2). pp. 39-56. ISSN 1985-5079

Hasan, Hairul Fadzlee Hisham (2005) Identifying the level of customer satisfaction and loyalty towards Habib ( A study at Habib Ampang Point showroom 2003/2004) / Hairul Fadzlee Hisham Hasan. [Student Project] (Unpublished)

Hashim, Nor Hazlina and Md Kassim, Normalini and George, Roshni Ann (2017) Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George. Gading Journal For The Social Sciences, 20 (1). ISSN 2600 7568


Ismail, Mohammad Norazham (2006) The contribution and significance of product strategy towards consumer acceptance: a case study of JKING Sdn. Bhd. in Johor Bahru / Mohammad Norazham Ismail. [Student Project] (Unpublished)


Jamaluddin, Abdul Azim (2019) A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin. [Student Project] (Unpublished)

Jamil, Fara Arnizah (2008) The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. [Student Project] (Unpublished)

Javil, Joy Hardey (2008) A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. [Student Project] (Unpublished)

Jihan, Azreen and Musa, Rosidah (2017) Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa. Social and Management Research Journal, 14 (2). pp. 56-69. ISSN 1675-7017

John Baptist, Christopher (1993) Marketing the Sabah Museum in year 2000 / Christopher John Baptist. [Student Project] (Unpublished)


Kamalludin, Mohd Naguib Ainuddin (2015) A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin. [Student Project] (Unpublished)

Kamaruddin, Muhammad Iqmal Hisham and Md Auzair, Sofiah (2018) Classification of Islamic social enterprise (ISE) in Malaysia based on economic sectors / Muhammad Iqmal Hisham Kamaruddin and Sofiah Md Auzair. Management & Accounting Review (MAR), 17 (2). pp. 21-50. ISSN 2550-1895

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 57-81. ISSN 0128-7494

Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. [Student Project] (Unpublished)


Mamat, Marina (2009) The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat. [Student Project] (Unpublished)

Mohamad Nizam, Nurul Aida (2019) Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam. [Student Project] (Unpublished)

Mohd Rashid, Nur Syakira (2018) A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. Degree thesis, Universiti Teknologi MARA, Melaka.

Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. [Student Project] (Unpublished)

Marti, Mohammad Ikhwan (2008) The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. [Student Project] (Unpublished)

Md Noor, Muhamad Najib Fahmi (2020) A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor. [Student Project] (Unpublished)

Mohamad, Ahmad Mustaqim (2015) Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad. Degree thesis, Universiti Teknologi MARA.

Mohamad, Maziana (2013) Rebranding Thai festival / Maziana Mohamad. [Student Project] (Unpublished)

Mohamad Suhof, Nazly Mahyunni and Kasmani, Nor Akhmal Hakim (2013) Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani. [Student Project] (Unpublished)

Mohd Abas, Muhammad Farhan (2013) Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. [Student Project] (Unpublished)

Mohd Fauzi, Waida Irani and Khamarudin, Munirah and Mohd Mokhtar, Sany Sanuri and Yusr, Maha (2019) Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]. Voice of Academia : Academic Series of Universiti Teknologi MARA Kedah : Special Issue, 15 (2). pp. 61-68. ISSN 2682-7840

Mohd Jamel, Nazirul Munir (2014) The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel. Degree thesis, Universiti Teknologi MARA.

Mohd Nadzri, Wan Nadiah (2017) Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. In: The Doctoral Research Abstracts. IGS Biannual Publication, 12 (12). Institute of Graduate Studies, UiTM, Shah Alam.

Mohd Nor, Mohd Faizul (2011) A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017

Muhamad Tamyez, Puteri Fadzline (2014) The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. PhD thesis, Universiti Teknologi MARA.


Naina Mohamed, Rozita (2014) Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Nik Sulaiman, Nik Nur Aswad (2011) A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.


Omar, Nur Azmatul (2012) A study on service recovery toward Nur Bukit Unggul eco- resort / Nur Azmatul Omar. Degree thesis, Universiti Teknologi MARA, Kelantan.

Omar, Nur Masturina (2011) Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Othman, Munirah (2015) The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman. Degree thesis, Universiti Teknologi MARA.


Raman, Nur Nazihah (2011) The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Rosli, Rusydi (2012) A study of customer satisfaction towards Telekom Malaysia Berhad (TM) in Kota Kinabalu, Sabah / Rusydi Rosli. [Student Project] (Unpublished)


Samsudin, Nur Aisah (2015) The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin. Industrial / Practical Training Report. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Santomier, James Jr. (2002) Sport mega-brands : case studies in international marketing / James Santomier. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 127-151. ISSN 0128-7494

Sulaiman, Masdiana (2016) Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman. In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Syed Alwi, Sharifah Faridah (2007) Retailer corporate branding / Sharifah Faridah Syed Alwi. Journal of International Business, Economics and Entrepreneurship (JIBE), 13 (1). pp. 55-67. ISSN 0128-7494


Tajuddin, Muhammad Hasbullah Hanif (2016) Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin. [Student Project] (Unpublished)


Wan Sahidin, Wan Roshilawati (2017) The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang / Wan Roshilawati Wan Sahidin. [Student Project] (Unpublished)


Yazid, Yazariah (2001) Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid. [Student Project] (Unpublished)


Zolkifly, Nur Hazwani and Naseri, Roszi Nazirah Nasni and Wan Nadiah, Mohd Nadzri and Mohd Wahid, Siti Daleela (2011) Acessing automobile attributes influencing customer's satisfaction towards national car consumption among race groups / Nur Hazwani Zolkifly ... [et al.]. [Research Reports] (Unpublished)

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. [Student Project] (Unpublished)

This list was generated on Fri Sep 25 00:29:38 2020 +08.