Items where Subject is "H Social Sciences > HF Commerce > Branding (Marketing)"

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Number of items at this level: 28.

A

Abu Bakar, Nor Shamimi (2006) The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

Adam, Mohammad Haris Naim (2013) Promotion of new local sports media (Dunia Sukan) / Mohammad Haris Naim Adam. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

B

Balakrishnan, Bamini KPD and Lee, Samuel and Md.Shuaib, Azlinda Shazneem and Marmaya, Najihah Hanisah (2011) Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]. Social and Management Research Journal, 8 (2). pp. 29-36. ISSN 1675-7017

E

Edward, Charlemagne (2013) The importance of creating a successful corporate identity of MT. Kinabalu international climbathon event / Charlemagne Edward. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

F

Faizul, Fatin Ayuni and Samsularip, Nurul Shahadah (2014) The determinant of brand heritage: factors that influencing proton user to repurchase of proton’s car in Malaysia / Fatin Ayuni Faizul and Nurul Shahadah Samsularip. Student Project. Faculty of Business and Management, Kampus Bandaraya, Melaka. (Unpublished)

H

Hussin, Nabil Fikri (2007) Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

I

Ismailuddin, Hazirah (2008) Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

J

Jamil, Fara Arnizah (2008) The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

K

Khan, Bilal Mustafa (2009) A cross cultural examination of brand equity and its constructs : a SEM approach using second order factor analysis / Bilal Mustafa Khan. Journal of International Business and Entrepreneurship, 14 (1). pp. 57-81. ISSN 0128-7494

M

Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. Student Project. Faculty of Art and Design. (Unpublished)

Mohamad, Ahmad Mustaqim (2015) Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad. Degree thesis, Universiti Teknologi MARA.

Mohamad, Mawaddah (2013) The rebranding of Spritzer Pop / Mawaddah Mohamad. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

Mohamad, Maziana (2013) Rebranding Thai festival / Maziana Mohamad. Student Project. Faculty of Art and Design, Shah Alam. (Unpublished)

Mohd Abas, Muhammad Farhan (2013) Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. Student Project. Faculty of Art and Design, Faculty of Art and Design. (Unpublished)

Mohd Hanafiah, Nurhafizah (2005) A study on the effectiveness of promotional strategies by Multimedia College (MMC KL) on the training provided / Nurhafizah Mohd Hanafiah. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Jamel, Nazirul Munir (2014) The arts of cover music album as a branding tool / Nazirul Munir Mohd Jamel. Degree thesis, Universiti Teknologi MARA.

Mohd Khairuddin, Emylia (2008) The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Mohd Nor, Ernieda (2006) Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor. Student Project. Faculty of Business and Management, Alor Gajah, Melaka. (Unpublished)

Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017

N

Naina Mohamed, Rozita (2014) Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. PhD thesis, Universiti Teknologi MARA.

Naina Mohamed, Rozita (2014) Modelling the predictors and outcomes of brand experience: evidence from the chained fast food brand / Rozita Naina Mohamed. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 5 (5). Institute of Graduate Studies, UiTM, Shah Alam.

Norsin, Nor Syafarin (2017) Determinants influencing consumer preference towards imitation brand: A study among undergraduate students of UiTM (Melaka) City Campus / Nor Syafarin Norsin. Student Project. Faculty of Business Management, Bandaraya, Melaka. (Unpublished)

O

Othman, Munirah (2015) The impact of attraction for environmental graphic design on Cherating surf camp / Munirah Othman. Degree thesis, Universiti Teknologi MARA.

S

Samsudin, Shamsul Azizi (2006) Market acceptance towards biometric technology in the manufacturing of fingerprint machine by Neural Manufacturing Sdn. Bhd. (NMSB) / Shamsul Azizi Samsudin. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Santomier, James Jr. (2002) Sport mega-brands : case studies in international marketing / James Santomier. Journal of International Business and Entrepreneurship, 9 (1). pp. 127-151. ISSN 0128-7494

Syed Alwi, Sharifah Faridah (2007) Retailer corporate branding / Sharifah Faridah Syed Alwi. Journal of International Business and Entrepreneurship, 13 (1). pp. 55-67. ISSN 0128-7494

Y

Yazid, Yazariah (2001) Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid. Student Project. Faculty of Business Management, Alor Gajah, Melaka. (Unpublished)

Yutiman, Fadhilah (2007) "A study on market potential for Giant private brand" a case study in Giant Hypermarket Bandar Kinrara, Puchong Selangor / Fadhilah Yutiman. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

This list was generated on Thu Feb 22 16:57:08 2018 +08.