Items where Subject is "Advertising campaigns"

Article

The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 12-26. ISSN 2600-7274

Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al]. (2018) e-Journal of Media and Society (e-JOMS), 1 (2). pp. 13-23. ISSN 2682-9193

The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin...[et. al.]. (2013) Gading Journal for the Social Sciences, 17 (01). pp. 1-17. ISSN 2600-7568

PSA campaign outline / Norsharina Samsuri. (2014) Artikel, 4. pp. 6-7. ISSN 2232-187x

Analisis iklan video hari raya Petronas “Pulang ke ke pangkuan ibunda” / Azahar Harun. (2021) International Journal of Art and Design (IJAD), 4 (2). pp. 8-18. ISSN 2710-5776

Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 59-68. ISSN 2550-1429

Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]. Idealogy Journal, 2 (1). pp. 34-37. ISSN 2550-214X

Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti. (2017) Idealogy Journal, 2 (2). pp. 154-168. ISSN 2550-214X

The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah. (2018) Idealogy Journal, 3 (2). pp. 243-252. ISSN 2550-214X

Book Section

Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Conference or Workshop Item

Komunikasi berimplikatur: pelestarian warisan kesantunan bahasa Melayu pada papan tanda lalulintas di negeri Pahang / Noli Maishara Nordin … [et al.]. (2015) In: KONAKA Konferensi Akademik 2015 Pelestarian Warisan Melayu Pencetus Penambahan Ilmu, 4 November 2015, Al-Biruni , UiTM Cawangan Pahang.

The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud. (2012) In: 1st International Conference on Innovation and Technology for Sustainable Built Environment 2012 (ICITSBE 2012), 16-17 April 2012, Universiti Teknologi MARA Cawangan Perak.

Pemasaran sosial dan peningkatan tahap kesihatan: analisis kualitatif / Mazlan Che Soh. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Thesis

Increase parent's awareness through symbol design about avoid children gadget addiction campaign / Muhammad Zahrul Zikri Zaharudin. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Introduce Seremban’s heritage through street art to the community by using a campaign on social media / Juhaida Faqihah Mohamad. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Advertising campaign to educate mental health among COVID patients in Malaysia / Anis Najihah Mohd Rushdi. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The SIS project: the use of advertising campaign regarding the sustainability in fashion / Akmal Adina Hamdan. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

Speak out, say no to sexual harassment awareness campaign / Sharifah Nur Syamira Syed Ahmad Faisal. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

A study of the public (PSA) on high heel shoes to educate women's health / Nur Illyana Azahari. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study on awareness of advertising male breast cancer in Malaysia / Nornatasya Farina Jasman. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study of advertising elements on the depression disorder that leads to suicide / Nazreev Ridzuan. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

An advertising awareness effect of long term steroid supplementation on Malaysian athlete / Mohd Ashfarullah Ardana. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Advertising campaign on art as therapy for depressive symptoms / Mohamad Idris Mohd Suhaimi. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon. (2018) Degree thesis, thesis, Uinversiti Teknologi MARA, Melaka.

Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Factors influencing customer patronage behavior towards Kedai Rakyat 1 Malaysia (KR1M) / Ahmad Afiq Zakri, Aida Suraya Abdul Rahim & Nurul Izzati Idrus. (2014) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

Increasing consumption vegetables among kids - a matter of attitude and upbringing / Intan Eida Syafinas Mohamed Nasir. (2014) Degree thesis, thesis, Universiti Teknologi MARA.

Student Project

A study on radio ads and its relationship to purchase car among urban commuters / Mohd Izzdihar M. H. Subari. (2013) [Student Project] (Unpublished)

The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

The effectiveness of using local sabahan language in delivering message to consumer through radio advertisement / Mohd Fakhri Razalle. [Student Project] (Unpublished)

Attitudes towards promotional advertising on facebook among users in Kota Kinabalu, Sabah / Laurincia Joseph. (2014) [Student Project] (Unpublished)

To assess the influencer follower and influencer video post viewer on Instagram, toward brand engagement: a case study in Nuren Group (motherhood.com.my) / Siti Norshafida Sharifudin. (2018) [Student Project] (Unpublished)

A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

The effectiveness of the anti-drugs campaign in terms of raising the level of awareness and knowledge of undergraduate students about the danger of drug abuse / Ismail Umar and Noorlyana Abdul Hamid. (2016) [Student Project] (Unpublished)

Conventional advertising and factors that affect towards consumer sensitivity / Muhammad Akid Rahman. (2014) [Student Project] (Unpublished)

The study of new media as a form of advertising: an in-depth research on Tunetalk advertising in Twitter / Ahmed Zameer Nur Abdul Malek ... [et al.]. [Student Project] (Unpublished)

Media and health the effectiveness of media coverage on health education through advertisement towards young generation / Nazarul Emran Norin ... [et al.]. [Student Project] (Unpublished)

Puffery in fast food advertisement mislead customer expectation: a study on KFC among UiTM students and KFC Managers / Aiman Azahar ... [et al.]. [Student Project] (Unpublished)

The relationship between contributing factors and the usage of UiTM student portal / Nur Amalina Abdullah, Nur Jannatulnaim Mohd Safee and Nurul Alyaa Fatin Ariffin. (2012) [Student Project] (Submitted)

Humour in advertisement and its influence on consumers attitude : a Sabahan perspective / Mohamed Iqram Mohamed Murtaza. (2013) [Student Project] (Unpublished)

Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug. (2012) [Student Project] (Unpublished)

A study of the relationship between celebrity endorsement and advertising effectiveness / Nurul Ain Mohamad Razi. (2014) [Student Project] (Unpublished)

Perception towards advertising on sports apparel among FSR students / Aiman Haqim Yahya. (2018) [Student Project] (Unpublished)

Music consumption in advertising and how it influences the affective attitude : a Malaysian perspective / Mohammad Hasrul Abdul Rahman. (2012) [Student Project] (Unpublished)

A study on the effectiveness of government's effort towards "No plastic bag on monday campaign" among general public in Kota Kinabalu / Norhita @ Northy Abdul Wahid. (2011) [Student Project] (Unpublished)

Determinants of promotional effectiveness of Kiara College / Salinah Yain. (2015) [Student Project] (Unpublished)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

The effectiveness of web advertising in influencing the people in Klang Valley towards Visit Malaysia year 2007 / Razilah Jalil. (2007) [Student Project] (Unpublished)

The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. (2008) [Student Project] (Unpublished)

The effectiveness of the promotional tools used by Pusat Zakat Negeri Sembilan in enhancing customer awareness / Nor Syuhada Ali. (2007) [Student Project] (Unpublished)

The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished)

A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John. (2018) [Student Project] (Unpublished)

Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard. (2019) [Student Project] (Unpublished)

The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. (2018) [Student Project] (Unpublished)

The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. (2017) [Student Project] (Unpublished)

Entrepreneurship Project

Pro Team Designer / Anita Tontoluan ... [et al.]. (2010) [Entrepreneurship Project] (Unpublished)

Technology Entrepreneurship (ENT600) Analysis on laundry service / Abdul Zahier Ismail, Muhammad Syafiq khusairi and Mohamad Nizar Mohd Naim. [Entrepreneurship Project] (Unpublished)

Research Reports

Right to breastfeed: the need for adequate facilities in UiTM(T) / Wan Mardiana Wan Musa ... [et al.]. (2018) [Research Reports] (Unpublished)