Items where Subject is "Advertising campaigns"

Article

Abdul Manan, Hasman and Ariffin, Shahira and Ratul Maknu, Tengku Sharifeleani and Zakaria, Fatin Nabilah (2020) Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 59-68. ISSN 2550-1429

Andrian, Andrian and Sari, Pratiwi Nila (2023) The commercial advertising frequency on television and the role of food vlogger (You Tuber) towards economic improvement during the COVID-19 pandemic in Indonesia / Andrian and Pratiwi Nila Sari. (2023) Insight Journal (IJ), 10. pp. 59-72. ISSN 2600-8564

Ariffin, Kamisah and Razali, Azlini and Nikman, Khairunisa and Baharum, Norzie Diana and Abd Wahab, Rahimah (2013) The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin...[et. al.]. (2013) Gading Journal for the Social Sciences, 17 (01). pp. 1-17. ISSN 2600-7568

Elvira, Nainggolan and Retno, Purwanti (2017) Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti. (2017) Idealogy Journal, 2 (2). pp. 154-168. ISSN 2550-214X

Harun, Azahar (2021) Analisis iklan video hari raya Petronas “Pulang ke ke pangkuan ibunda” / Azahar Harun. (2021) International Journal of Art and Design (IJAD), 4 (2). pp. 8-18. ISSN 2710-5776

Khairul Anuar, Ibrahim and Md. Nagib, Padil and Mohd Nuri, Yaacob and Mohammad Firdaus, Azman Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]. Idealogy Journal, 2 (1). pp. 34-37. ISSN 2550-214X

Mohamad Kamal, Rusydi and Abdullah, Muhammad Hakimi Tew and Ridzuan, Abdul Rauf and Jafri, Fakrulnizam and Jaapar, Iqbal (2018) Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al]. (2018) e-Journal of Media and Society (e-JOMS), 1 (2). pp. 13-23. ISSN 2682-9193

Nur Hanis Syafi, Abdul Halim and Anwar Fikri, Abdullah (2018) The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah. (2018) Idealogy Journal, 3 (2). pp. 243-252. ISSN 2550-214X

Ramli, Noryusnita and Abd Latif, Zulkifli and Ismail, Siti Nasarah and Mohd Shukri, Nur Alyani and Mohd Alhadi, Mohd Shazreeq (2023) The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]. (2023) ESTEEM Journal of Social Sciences and Humanities, 7 (2). pp. 12-26. ISSN 2600-7274

Samsuri, Norsharina (2014) PSA campaign outline / Norsharina Samsuri. (2014) Artikel, 4. pp. 6-7. ISSN 2232-187x

Book Section

Albakry, Nur Safinas (2016) Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Razalli, Zakaria (2016) Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli. (2016) In: The Doctoral Research Abstracts. IGS Biannual Publication, 10 (10). Institute of Graduate Studies, UiTM, Shah Alam.

Conference or Workshop Item

Che Soh, Mazlan (2010) Pemasaran sosial dan peningkatan tahap kesihatan: analisis kualitatif / Mazlan Che Soh. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Daud, Noorlida (2012) The effectiveness of advertisement by Petronas on conservation of Malaysian Culture / Noorlida Daud. (2012) In: 1st International Conference on Innovation and Technology for Sustainable Built Environment 2012 (ICITSBE 2012), 16-17 April 2012, Universiti Teknologi MARA Cawangan Perak.

Nordin, Noli Maishara and Sadjirin, Roslan and Abdul Aziz, Roslina and Mohammad Hanapi, Normadiana (2015) Komunikasi berimplikatur: pelestarian warisan kesantunan bahasa Melayu pada papan tanda lalulintas di negeri Pahang / Noli Maishara Nordin … [et al.]. (2015) In: KONAKA Konferensi Akademik 2015 Pelestarian Warisan Melayu Pencetus Penambahan Ilmu, 4 November 2015, Al-Biruni , UiTM Cawangan Pahang.

Thesis

Abd Wahab, Nur Syafiqah (2022) The awareness about thalassemia disease through advertising campaigns among university students in Malaysia / Nur Syafiqah Abd Wahab. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

Anuar, Fatin Nursyafiqah (2015) Direct-to-consumer advertising: trends of adherence of digital advertising (facebook) of herbal medicine in Malaysia / Fatin Nursyafiqah Anuar. (2015) Degree thesis, thesis, Universiti Teknologi MARA (Kampus Puncak Alam).

Ardana, Mohd Ashfarullah (2019) An advertising awareness effect of long term steroid supplementation on Malaysian athlete / Mohd Ashfarullah Ardana. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Azahari, Nur Illyana (2018) A study of the public (PSA) on high heel shoes to educate women's health / Nur Illyana Azahari. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Faridon, Amira Najwa Fitri (2018) Breastfeeding awareness among mother in Melaka, Malaysia / Nur Amira Najwa Fitri Faridon. (2018) Degree thesis, thesis, Uinversiti Teknologi MARA, Melaka.

Hamdan, Akmal Adina (2022) The SIS project: the use of advertising campaign regarding the sustainability in fashion / Akmal Adina Hamdan. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Jasman, Nornatasya Farina (2019) A study on awareness of advertising male breast cancer in Malaysia / Nornatasya Farina Jasman. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Kholid, Aiman Iqwan (2019) A study on effectiveness of anti-smoking advertising toward society / Aiman Iqwan Kholid. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mahmud, Syahrul Hezrin (1998) Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Mohamad, Juhaida Faqihah (2022) Introduce Seremban’s heritage through street art to the community by using a campaign on social media / Juhaida Faqihah Mohamad. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mohamad Ali, Wan Nor Nazeera (2022) Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

Mohamad Nizam, Nur Farahazirah (2022) Creating awareness about pet dumping as one of animal abuse through advertising campaign / Nur Farahazirah Mohamad Nizam. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.

Mohamed Nasir, Intan Eida Syafinas (2014) Increasing consumption vegetables among kids - a matter of attitude and upbringing / Intan Eida Syafinas Mohamed Nasir. (2014) Degree thesis, thesis, Universiti Teknologi MARA.

Mohd Rushdi, Anis Najihah (2022) Advertising campaign to educate mental health among COVID patients in Malaysia / Anis Najihah Mohd Rushdi. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Mohd Suhaimi, Mohamad Idris (2019) Advertising campaign on art as therapy for depressive symptoms / Mohamad Idris Mohd Suhaimi. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Raja Ngah, Raja Maimunah (1997) The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Razman, Asilah Hadhinah Aiman (2020) Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Ridzuan, Nazreev (2019) A study of advertising elements on the depression disorder that leads to suicide / Nazreev Ridzuan. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Syed Ahmad Faisal, Sharifah Nur Syamira (2022) Speak out, say no to sexual harassment awareness campaign / Sharifah Nur Syamira Syed Ahmad Faisal. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Zaharudin, Muhammad Zahrul Zikri (2022) Increase parent's awareness through symbol design about avoid children gadget addiction campaign / Muhammad Zahrul Zikri Zaharudin. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Zainal, Nurul Nabilah (2017) Negeri Sembilan food as a tourist attraction / Nurul Nabilah Zainal. (2017) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Zakri, Ahmad afiq and Abdul Rahim, Aida Suraya and Idrus, Nurul Izzati (2014) Factors influencing customer patronage behavior towards Kedai Rakyat 1 Malaysia (KR1M) / Ahmad Afiq Zakri, Aida Suraya Abdul Rahim & Nurul Izzati Idrus. (2014) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

Student Project

Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. (2008) [Student Project] (Unpublished)

Abdul Halim, Mohd Faris Hafifi (2018) The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim. (2018) [Student Project] (Unpublished)

Abdul Malek, Ahmed Zameer Nur and Azizul Rahman, Aiman Aisyah and Nasharudin, Mohamad Azizan and Eshail, Nurul Ezzuani and Azman, Nurul Farhanah The study of new media as a form of advertising: an in-depth research on Tunetalk advertising in Twitter / Ahmed Zameer Nur Abdul Malek ... [et al.]. [Student Project] (Unpublished)

Abdul Rahman, Mohammad Hasrul (2012) Music consumption in advertising and how it influences the affective attitude : a Malaysian perspective / Mohammad Hasrul Abdul Rahman. (2012) [Student Project] (Unpublished)

Abdul Wahid, Norhita @ Northy (2011) A study on the effectiveness of government's effort towards "No plastic bag on monday campaign" among general public in Kota Kinabalu / Norhita @ Northy Abdul Wahid. (2011) [Student Project] (Unpublished)

Abdullah, Nur Amalina and Mohd Safee, Nur Jannatulnaim and Ariffin, Nurul Alyaa Fatin (2012) The relationship between contributing factors and the usage of UiTM student portal / Nur Amalina Abdullah, Nur Jannatulnaim Mohd Safee and Nurul Alyaa Fatin Ariffin. (2012) [Student Project] (Submitted)

Ali, Nor Syuhada (2007) The effectiveness of the promotional tools used by Pusat Zakat Negeri Sembilan in enhancing customer awareness / Nor Syuhada Ali. (2007) [Student Project] (Unpublished)

Azahar, Aiman and Abd Rahman, Muhammad Haziq and Sharudin, Muhammad Safwan and Ahmad Hamzah, Muhammad Syamil Al-Nassir and Mohd Ishak, Nur Atikah Syazwani and Mohd Sham, Siti Sarah Puffery in fast food advertisement mislead customer expectation: a study on KFC among UiTM students and KFC Managers / Aiman Azahar ... [et al.]. [Student Project] (Unpublished)

Azman, Amirul Asyraf (2018) The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman. (2018) [Student Project] (Unpublished)

Bernard, Nicolette (2019) Consumer attitude towards mobile advertising in the healthcare sector in Kota Kinabalu / Nicolette Bernard. (2019) [Student Project] (Unpublished)

Bulug, Sabariah (2012) Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug. (2012) [Student Project] (Unpublished)

Jalil, Razilah (2007) The effectiveness of web advertising in influencing the people in Klang Valley towards Visit Malaysia year 2007 / Razilah Jalil. (2007) [Student Project] (Unpublished)

Jamal, Noraini (2017) The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished)

Jamil, Nor Nikma (2014) A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

John, Priscelie Lisa (2018) A study on KOPEKS brand awareness among government employees in the district of Papar, Sabah / Priscelie Lisa John. (2018) [Student Project] (Unpublished)

Joseph, Laurincia (2014) Attitudes towards promotional advertising on facebook among users in Kota Kinabalu, Sabah / Laurincia Joseph. (2014) [Student Project] (Unpublished)

M. H. Subari, Mohd Izzdihar (2013) A study on radio ads and its relationship to purchase car among urban commuters / Mohd Izzdihar M. H. Subari. (2013) [Student Project] (Unpublished)

Mat Kassim, Rossyamila and Musa, Norshahidah (2017) The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. (2017) [Student Project] (Unpublished)

Md. Sa’at, Mohammed Zulfadhli (1999) The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

Mohamad Razi, Nurul Ain (2014) A study of the relationship between celebrity endorsement and advertising effectiveness / Nurul Ain Mohamad Razi. (2014) [Student Project] (Unpublished)

Mohamed Murtaza, Mohamed Iqram (2013) Humour in advertisement and its influence on consumers attitude : a Sabahan perspective / Mohamed Iqram Mohamed Murtaza. (2013) [Student Project] (Unpublished)

Norin, Nazarul Emran and Abdul Majid, Mohd Hafifi and M Zaid, Nur Ain Zaidatul Aishah and Dasmar, Muhammad Syahirzat and Beseri, Nurhanis Media and health the effectiveness of media coverage on health education through advertisement towards young generation / Nazarul Emran Norin ... [et al.]. [Student Project] (Unpublished)

Rahman, Muhammad Akid (2014) Conventional advertising and factors that affect towards consumer sensitivity / Muhammad Akid Rahman. (2014) [Student Project] (Unpublished)

Raynie, Izzah (2013) Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

Razalle, Mohd Fakhri The effectiveness of using local sabahan language in delivering message to consumer through radio advertisement / Mohd Fakhri Razalle. [Student Project] (Unpublished)

Sharifudin, Siti Norshafida (2018) To assess the influencer follower and influencer video post viewer on Instagram, toward brand engagement: a case study in Nuren Group (motherhood.com.my) / Siti Norshafida Sharifudin. (2018) [Student Project] (Unpublished)

Sullang, Babyiana (2014) A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

Umar, Ismail and Abdul Hamid, Noorlyana (2016) The effectiveness of the anti-drugs campaign in terms of raising the level of awareness and knowledge of undergraduate students about the danger of drug abuse / Ismail Umar and Noorlyana Abdul Hamid. (2016) [Student Project] (Unpublished)

Yahya, Aiman Haqim (2018) Perception towards advertising on sports apparel among FSR students / Aiman Haqim Yahya. (2018) [Student Project] (Unpublished)

Yain, Salinah (2015) Determinants of promotional effectiveness of Kiara College / Salinah Yain. (2015) [Student Project] (Unpublished)

Entrepreneurship Project

Ismail, Abdul Zahier and khusairi, Muhammad Syafiq and Mohd Naim, Mohamad Nizar Technology Entrepreneurship (ENT600) Analysis on laundry service / Abdul Zahier Ismail, Muhammad Syafiq khusairi and Mohamad Nizar Mohd Naim. [Entrepreneurship Project] (Unpublished)

Tontoluan, Anita and Mohd Tahir, Hertika and Ambo, Juliana and Arip, Salwa and Minin, Shuzane Hilary (2010) Pro Team Designer / Anita Tontoluan ... [et al.]. (2010) [Entrepreneurship Project] (Unpublished)

Research Reports

Wan Musa, Wan Mardiana and Misnan, Noorimah and Abdul Rahman, Rosmawati and Muda@Yusof, Syafini (2018) Right to breastfeed: the need for adequate facilities in UiTM(T) / Wan Mardiana Wan Musa ... [et al.]. (2018) [Research Reports] (Unpublished)