Herbal medicine products is the most common cancelled products in the market because of containing hazard substances or due to below standard quality set by the Ministry of Health. Thus, information of herbal products received by the public through media should be appropriate and according to the standard guidelines available. This research aims to explore adherence of the advertising of herbal products in digital media, Facebook towards Medical Advertisement Board (MAB) regulation. This study was conducted in Malaysia within one month period, I st April to 30th April 2015. The digital media of Facebook website was used to search for herbal medicine products advertisement. Herbal products that have 150 likes or more on the Facebook page were included in this study.
| Item Type: | Thesis (Degree) |
|---|---|
| Creators: | Creators Email / ID Num. Anuar, Fatin Nursyafiqah UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor A. Wahab, Izyan UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Advertising > Advertising campaigns R Medicine > RA Public aspects of medicine > Medical care R Medicine > RM Therapeutics. Pharmacology |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Pharmacy |
| Programme: | Bachelor of Pharmacy |
| Keywords: | advertising, digital advertising, facebook, herbal medicine |
| Date: | 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/116893 |
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- Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri dan Elektronik | PTAR Puncak Alam
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