Direct-to-consumer advertising: trends of adherence of digital advertising (facebook) of herbal medicine in Malaysia / Fatin Nursyafiqah Anuar

Anuar, Fatin Nursyafiqah (2015) Direct-to-consumer advertising: trends of adherence of digital advertising (facebook) of herbal medicine in Malaysia / Fatin Nursyafiqah Anuar. Degree thesis, Universiti Teknologi MARA (Kampus Puncak Alam).

Abstract

Herbal medicine products is the most common cancelled products in the market because of containing hazard substances or due to below standard quality set by the Ministry of Health. Thus, information of herbal products received by the public through media should be appropriate and according to the standard guidelines available. This research aims to explore adherence of the advertising of herbal products in digital media, Facebook towards Medical Advertisement Board (MAB) regulation. This study was conducted in Malaysia within one month period, I st April to 30th April 2015. The digital media of Facebook website was used to search for herbal medicine products advertisement. Herbal products that have 150 likes or more on the Facebook page were included in this study.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Anuar, Fatin Nursyafiqah UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor A. Wahab, Izyan UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Advertising > Advertising campaigns R Medicine > RA Public aspects of medicine > Medical care R Medicine > RM Therapeutics. Pharmacology
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Pharmacy
Programme:	Bachelor of Pharmacy
Keywords:	advertising, digital advertising, facebook, herbal medicine
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/116893