Increase parent's awareness through symbol design about avoid children gadget addiction campaign / Muhammad Zahrul Zikri Zaharudin

Zaharudin, Muhammad Zahrul Zikri (2022) Increase parent's awareness through symbol design about avoid children gadget addiction campaign / Muhammad Zahrul Zikri Zaharudin. Degree thesis, Universiti Teknologi MARA, Melaka.


Gadgets are a very sophisticated technology nowadays. It is a technology that is very close to humans, especially adults because every move nowadays depends on gadgets. In addition, in this sophisticated world, gadgets have become a toy that has become a habit to minors because they are given and pampered with gadgets as early as their early age. Next, a campaign through advertisement is the most suitable medium to provide announcements about the information to be conveyed online or in print advertisements related to gadget problems to children if not monitored. When the audience sees an advertisement, they will stop for a moment to look and think about the deliverer of the message conveyed by the advertisement. Therefore, an advertisement using signs and symbols is created to provide symbolic communication to parents regarding gadget problems to children if they do not emphasize how to use gadgets from an early age. This campaign is done to emphasize to parents in this modern world who have a little less knowledge related to gadget problems to children, and this campaign is to save the health of children in Malaysia when they use gadgets at an early age.


Item Type: Thesis (Degree)
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Zaharudin, Muhammad Zahrul Zikri
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Shamsudin, Wan Nur Khalisah
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
H Social Sciences > HF Commerce > Advertising > Advertising campaigns
H Social Sciences > HQ The family. Marriage. Woman > The family. Marriage. Home > Parents. Parenthood. Including parent and child, husbands, fathers, wives, mothers
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Graphic Design (Hons) (AD241)
Keywords: Gadget addiction among children; Awareness; Sign and symbol campaign
Date: 2022
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