Introduce Seremban’s heritage through street art to the community by using a campaign on social media / Juhaida Faqihah Mohamad

Mohamad, Juhaida Faqihah (2022) Introduce Seremban’s heritage through street art to the community by using a campaign on social media / Juhaida Faqihah Mohamad. Degree thesis, Universiti Teknologi MARA, Melaka.


The purpose of this study was to emphasize to the community the importance of campaign advertisement on art streets in Seremban to community because today's new generation of society is heavily reliant on digital or graphic media. Street art is very intriguing because it exhibits the artist's capacity of imagination and creativity to transform community art can transformational street art is unique because it can connect with people to art and excite the community which is more about art street our culture itself. The study is trying to make the community know about the street art culture, this is a few questions like how street art can it remain relevant for future generations through campaign on social media platform? And Why does street art positively affect the community on social media? based on the objectives researchers to analyse art street heritage in Seremban as a means of transformation for community and to identify the promotional about art street through campaign advertisement. In order to complete the research using the quantitative method to collect percentages of data by a survey about the research. Secondary data from literature or internet resources was also required.


Item Type: Thesis (Degree)
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Mohamad, Juhaida Faqihah
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Ayob, Mohd Abqari
Subjects: H Social Sciences > HF Commerce > Advertising > Advertising campaigns
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics
N Fine Arts > N Visual arts (General) > Art and the state. Public art
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Graphic Design (Hons) (AD241)
Keywords: Street art; Social media; Campaign advertisement; Graphic media
Date: 2022
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