Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali

Mohamad Ali, Wan Nor Nazeera (2022) Raising awareness about the problem of obesity among children to parents trought advertising campaign / Wan Nor Nazeera Mohamad Ali. Degree thesis, Universiti Teknologi Mara, Melaka.


This study was conducted to make parents aware of the problem of childhood obesity through an advertising campaign. The problem of childhood obesity is of great concern nowadays and the present study has three objectives. Firstly, to explain the reasons for the increase in childhood obesity. Secondly, to identify methods that parents can take to curb the problem of obesity in their children and thirdly, to develop an advertising campaign to make parents aware of the problem. The information obtained for this study consists of the researcher using quantitative methods to obtain respondents from the target group on the issue. In addition, the researchers also use secondary data such as news, articles, journals, books and internet sources. Through this study, the researchers suggest that the community should be aware of the growing problem of childhood obesity in Malaysia. Malaysia has been named the country with the highest rate of childhood obesity in the Asian region with a record high of 23.7 percent. Therefore, we need to take action by raising awareness. This study research based on an online survey. To complete the data obtained from the online questionnaire. The result of the study suggest that the problem of obesity among children might be a research issue in the future. The findings, scope and limitations of this paper would hopefully be a guide for the future research. The originality of this research is where literature reviews are taken regarding the subject.


Item Type: Thesis (Degree)
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Mohamad Ali, Wan Nor Nazeera
Email / ID Num.
Karimon, Nor Arseha
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
H Social Sciences > HF Commerce > Advertising > Advertising campaigns
H Social Sciences > HQ The family. Marriage. Woman > Children. Child development
R Medicine > RC Internal Medicine > Specialties of internal medicine > Metabolic diseases > Obesity
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Graphic Design (Hons) (AD241)
Keywords: Awareness; Obesity; Children; Advertising campaign
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/64226
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