Items where Division is "Faculty of Business and Management" and Year is 2008

A

Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab. (2008) [Student Project] (Unpublished)

Customer awareness towards promotional activities on ASNB products: Perspective on students of Sekolah Menengah Kebangsaan Durian Daun, Melaka / Norasyida Zaihana Abd Shukor. (2008) [Student Project] (Unpublished)

The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad. (2008) [Student Project] (Unpublished)

Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim. (2008) [Student Project] (Unpublished)

The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad. (2008) [Student Project] (Unpublished)

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. (2008) [Student Project] (Unpublished)

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. (2008) [Student Project] (Unpublished)

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. (2008) [Student Project] (Unpublished)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. (2008) [Student Project] (Unpublished)

The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. (2008) [Student Project] (Unpublished)

The important of service quality towards customer satisfaction at Menara Taming Sari / Siti Khadijah Abu Bakar. (2008) [Student Project] (Unpublished)

A study on the impact of service quality in EPF / Syaratul Ain Abd Aziz. (2008) [Student Project] (Unpublished)

B

The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. (2008) [Student Project] (Unpublished)

C

A study on factors to the turnover at Tesco Kota Bharu / Haslinda Che Hassan. (2008) [Student Project] (Unpublished)

H

The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan. (2008) [Student Project] (Unpublished)

The Malaysian food crisis: the escalating price of rice in Malaysia / Siti Nurhidayah Hairuddin. (2008) [Student Project] (Unpublished)

I

Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin. (2008) [Student Project] (Unpublished)

The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim. (2008) [Student Project] (Unpublished)

The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail. (2008) [Student Project] (Unpublished)

The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian. (2008) [Student Project] (Unpublished)

Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak. (2008) [Student Project] (Unpublished)

J

The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. (2008) [Student Project] (Unpublished)

The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin. (2008) [Student Project] (Unpublished)

Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

Bursa Malaysia’s CSR initiatives / Norshafaf Jailani. (2008) [Student Project] (Unpublished)

K

Public understanding towards franchising: a case study in Klang Valley / Kamizah Katimin. (2008) [Student Project] (Unpublished)

The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin. (2008) [Student Project] (Unpublished)

M

Organizational culture and work performance: a study of TMpoint organization / Ainun Fadzilah Mohamed Saaid. (2008) [Student Project] (Unpublished)

The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin. (2008) [Student Project] (Unpublished)

FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria. (2008) [Student Project] (Unpublished)

7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah. (2008) [Student Project] (Unpublished)

The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor. (2008) [Student Project] (Unpublished)

The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan. (2008) [Student Project] (Unpublished)

The effect of servicescape on employees' performance at PKT Logistics (M) Sdn Bhd, 2008 / Nur Ayzan Mohd Youssof. (2008) [Student Project] (Unpublished)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. (2008) [Student Project] (Unpublished)

Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad. (2008) [Student Project] (Unpublished)

Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof. (2008) [Student Project] (Unpublished)

The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] (Unpublished)

The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal. (2008) [Student Project] (Unpublished)

Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. (2008) [Student Project] (Unpublished)

The effectiveness of the promotional tools in creating awareness to current and potential clients of Islamic Banking and Finance Institute Malaysia / Noor Nadirah Mohd Adam. (2008) [Student Project] (Unpublished)

Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. (2008) [Student Project] (Unpublished)

Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. (2008) [Student Project] (Unpublished)

Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. (2008) [Student Project] (Unpublished)

The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. (2008) [Student Project] (Unpublished)

Challenges of diversification strategy of RS Capital Holdings Berhad / Faraanida Mobin. (2008) [Student Project] (Unpublished)

The corporate social responsibility of Port of Tanjung Pelepas activities from the local communities’ perspectives / Nur Suriatie Md. Zamri. (2008) [Student Project] (Unpublished)

The impact of performance appraisal on job performance among employees at Perbadanan Kemajuan Negeri Melaka, 2007 / Noorhafezah Md Noor. (2008) [Student Project] (Unpublished)

Causes of stress toward human resource employees: a case study in Menara TM Berhad / Norfatihah Mat Nawi. (2008) [Student Project] (Unpublished)

The effectiveness of Present Malaysia Productions Sdn. Bhd in determining the successful of event planning management / Suhaida Mazlan. (2008) [Student Project] (Unpublished)

Factors influencing outward foreign direct investment: a study of Malaysia based MNCs / Azreena Mohamad Maseri. (2008) [Student Project] (Submitted)

N

Disregard decision to invest in Amanah Saham Didik (ASD): Knowledge and returns / Lydia Nasaruddin Sia. (2008) [Student Project] (Unpublished)

Acceptance of Tesco store brand of products by consumers / Nur Diyana Nordin. (2008) [Student Project] (Unpublished)

O

Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman. (2008) [Student Project] (Unpublished)

P

Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan. (2008) [Student Project] (Unpublished)

R

A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli. (2008) [Student Project] (Unpublished)

The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli. (2008) [Student Project] (Unpublished)

Promotional strategy to convince dial-up users to convert to Streamyx / Nurfaiza Nazura Ramli. (2008) [Student Project] (Unpublished)

A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib. (2008) [Student Project] (Unpublished)

Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. (2008) [Student Project] (Unpublished)

Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. (2008) [Student Project] (Unpublished)

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. (2008) [Student Project] (Unpublished)

S

Effectiveness of professional certificate program offered by PNBII / Siti Nurhuda Sukirman. (2008) [Student Project] (Unpublished)

The factors that influence learning organization among managers in City Hall of Kuala Lumpur / Farah Hida Sharin. (2008) [Student Project] (Unpublished)

Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun. (2008) [Student Project] (Unpublished)

Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. (2008) [Student Project] (Unpublished)

Achieving customer satisfaction through teamwork; from the perception of production and material control employees of Toshiba Electronics Malaysia Sdn Bhd / Nurfadhila Sulman. (2008) [Student Project] (Unpublished)

The effectiveness of Customer Management Department in Telekom Malaysia consumer sales Selangor in retaining their existing customers / Nur Solatul Ima Sahidan. (2008) [Student Project] (Unpublished)

Job satisfaction in RS Capital Holdings Berhad / Ruzanna Sapuan. (2008) [Student Project] (Unpublished)

Halal hub product: “international expansion of RS International (M) Sdn Bhd in the early stage” / Sharizza Shaik Ismail. (2008) [Student Project] (Unpublished)

The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. (2008) [Student Project] (Unpublished)

W

A study on the customers’ satisfaction towards homestay program in Kelantan / Wan Patimah Wan Hamzah. (2008) [Student Project] (Unpublished)

Z

Foreign employment and economic growth in Malaysia / Moho Izli Zainol. (2008) [Student Project] (Unpublished)

Job satisfaction and organizational commitment: a study on Malaysian employees in manufacturing and service firms / Roselindawati Zainal Abidin. (2008) [Student Project] (Unpublished)

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

Dealers' satisfaction with service quality of pre delivery inspection at Honda Malaysia Sdn Bhd / Afeira Helena Zainudin. (2008) [Student Project] (Unpublished)

Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. (2008) [Student Project] (Unpublished)