Items where Division is "Faculty of Business and Management" and Year is 2008

A

Abas, Ena Suhaila (2008) Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. (2008) [Student Project] (Unpublished)

Abd Aziz, Syaratul Ain (2008) A study on the impact of service quality in EPF / Syaratul Ain Abd Aziz. (2008) [Student Project] (Unpublished)

Abd Shukor, Norasyida Zaihana (2008) Customer awareness towards promotional activities on ASNB products: Perspective on students of Sekolah Menengah Kebangsaan Durian Daun, Melaka / Norasyida Zaihana Abd Shukor. (2008) [Student Project] (Unpublished)

Abdul Rahim, Jihan Ayuni (2008) Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim. (2008) [Student Project] (Unpublished)

Abdul Rahim, Lilisari (2008) The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. (2008) [Student Project] (Unpublished)

Abdul Rahman, Liyana Atiqah (2008) Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. (2008) [Student Project] (Unpublished)

Abdul Wahab, Siti Hajar (2008) Factors that influenced customer's decision in choosing Hotel Seri Malaysia Malacca / Siti Hajar Abdul Wahab. (2008) [Student Project] (Unpublished)

Abu Bakar, Siti Khadijah (2008) The important of service quality towards customer satisfaction at Menara Taming Sari / Siti Khadijah Abu Bakar. (2008) [Student Project] (Unpublished)

Abu Zaharin, Nor Afida (2008) Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

Ahamad, Nur Syahidah (2008) The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad. (2008) [Student Project] (Unpublished)

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

Ahmad, Mohd Hafiz (2008) The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad. (2008) [Student Project] (Unpublished)

Ahmad Musa, Dina Azua (2008) The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. (2008) [Student Project] (Unpublished)

Ahmad Shaifudin, Mohd Khushairy (2008) The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. (2008) [Student Project] (Unpublished)

B

Basri, Nurfadhilah (2008) The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri. (2008) [Student Project] (Unpublished)

C

Che Hassan, Haslinda (2008) A study on factors to the turnover at Tesco Kota Bharu / Haslinda Che Hassan. (2008) [Student Project] (Unpublished)

H

Hairuddin, Siti Nurhidayah (2008) The Malaysian food crisis: the escalating price of rice in Malaysia / Siti Nurhidayah Hairuddin. (2008) [Student Project] (Unpublished)

Hassan, Khairah Liyana (2008) The effectiveness of Carrefour house brand product strategy towards customer acceptance in Subang Jaya / Khairah Liyana Hassan. (2008) [Student Project] (Unpublished)

Husin, Mohd Hafiz (2008) The determinants of saving behaviour in Malaysia / Mohd Hafiz Husin. (2008) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

I

Ibrahim, Muhammad Azman (2008) The impact of service quality on customers satisfaction to Melaka Sentral Sdn Bhd (MSSB) / Muhammad Azman Ibrahim. (2008) [Student Project] (Unpublished)

Impian, Zurhaida (2008) The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian. (2008) [Student Project] (Unpublished)

Ishak, Norzi (2008) Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak. (2008) [Student Project] (Unpublished)

Ismail, Siti Noorazian (2008) The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail. (2008) [Student Project] (Unpublished)

Ismailuddin, Hazirah (2008) Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin. (2008) [Student Project] (Unpublished)

J

Jailani, Norshafaf (2008) Bursa Malaysia’s CSR initiatives / Norshafaf Jailani. (2008) [Student Project] (Unpublished)

Jamaluddin, Junainah (2008) The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin. (2008) [Student Project] (Unpublished)

Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

Jamil, Fara Arnizah (2008) The effectiveness of promotional strategy used to promote Newspaper in Education(NiE) of The New Straits Times Press (M) Berhad / Fara Arnizah Jamil. (2008) [Student Project] (Unpublished)

K

Kamarudin, Robieahton (2008) The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin. (2008) [Student Project] (Unpublished)

Katimin, Kamizah (2008) Public understanding towards franchising: a case study in Klang Valley / Kamizah Katimin. (2008) [Student Project] (Unpublished)

Khalid, Nurhidayah (2008) Customer perception towards service quality provided by Amanah Saham Nasional Berhad Malacca Branch. (2008) [Student Project] (Unpublished)

M

Maarof, Zamira (2008) Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof. (2008) [Student Project] (Unpublished)

Mahmood, Mohd Wahyuddin (2008) Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Marti, Mohammad Ikhwan (2008) The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] (Unpublished)

Mat Nawi, Norfatihah (2008) Causes of stress toward human resource employees: a case study in Menara TM Berhad / Norfatihah Mat Nawi. (2008) [Student Project] (Unpublished)

Mazlan, Suhaida (2008) The effectiveness of Present Malaysia Productions Sdn. Bhd in determining the successful of event planning management / Suhaida Mazlan. (2008) [Student Project] (Unpublished)

Md Noor, Noorhafezah (2008) The impact of performance appraisal on job performance among employees at Perbadanan Kemajuan Negeri Melaka, 2007 / Noorhafezah Md Noor. (2008) [Student Project] (Unpublished)

Md. Zamri, Nur Suriatie (2008) The corporate social responsibility of Port of Tanjung Pelepas activities from the local communities’ perspectives / Nur Suriatie Md. Zamri. (2008) [Student Project] (Unpublished)

Md.Shukri, Nur Izzatul (2008) The level of customer satisfaction towards service quality provided by IBFIM / Nur Izzatul Md.Shukri. (2008) [Student Project] (Unpublished)

Mobin, Faraanida (2008) Challenges of diversification strategy of RS Capital Holdings Berhad / Faraanida Mobin. (2008) [Student Project] (Unpublished)

Mohamad, Aini Tasnim (2008) Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. (2008) [Student Project] (Unpublished)

Mohamad, Rabiatul Adawiyah (2008) Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad. (2008) [Student Project] (Unpublished)

Mohamad Jaapar, Mohd Shafiq (2008) Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar. (2008) [Student Project] (Unpublished)

Mohamad Maseri, Azreena (2008) Factors influencing outward foreign direct investment: a study of Malaysia based MNCs / Azreena Mohamad Maseri. (2008) [Student Project] (Submitted)

Mohamed Saaid, Ainun Fadzilah (2008) Organizational culture and work performance: a study of TMpoint organization / Ainun Fadzilah Mohamed Saaid. (2008) [Student Project] (Unpublished)

Mohammad Zakaria, Liyana (2008) FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria. (2008) [Student Project] (Unpublished)

Mohd Adam, Noor Nadirah (2008) The effectiveness of the promotional tools in creating awareness to current and potential clients of Islamic Banking and Finance Institute Malaysia / Noor Nadirah Mohd Adam. (2008) [Student Project] (Unpublished)

Mohd Ajid, Noradibah (2008) Understanding the gap analysis towards quality services provided by AWC Facility Solutions Berhad / Noradibah Mohd Ajid. (2008) [Student Project] (Unpublished)

Mohd Hanafiah, Mohd Khairi (2008) 7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah. (2008) [Student Project] (Unpublished)

Mohd Khairuddin, Emylia (2008) The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin. (2008) [Student Project] (Unpublished)

Mohd Noor, Mohd Najib (2008) The enhancement of internet marketing in the property division / Mohd Najib Mohd Noor. (2008) [Student Project] (Unpublished)

Mohd Sutan, Mohd Syamsul (2008) The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan. (2008) [Student Project] (Unpublished)

Mohd Youssof, Nur Ayzan (2008) The effect of servicescape on employees' performance at PKT Logistics (M) Sdn Bhd, 2008 / Nur Ayzan Mohd Youssof. (2008) [Student Project] (Unpublished)

Mohd Yusof, Nuraini (2008) The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. (2008) [Student Project] (Unpublished)

Mohd ZukiNur Fazliana Mohd Zuki, Nur Fazliana (2008) Customers' perceptions towards Mid Valley Megamall's servicescapes in 2008 / Nur Fazliana Mohd Zuki. (2008) [Student Project] (Unpublished)

Mustafa Kamal, Mohd Farihan (2008) The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal. (2008) [Student Project] (Unpublished)

N

Nasaruddin Sia, Lydia (2008) Disregard decision to invest in Amanah Saham Didik (ASD): Knowledge and returns / Lydia Nasaruddin Sia. (2008) [Student Project] (Unpublished)

Nordin, Munirah (2008) Perception of employees towards training program: a case study of SYABAS Headquarters (HQ) / Munirah Nordin. (2008) [Student Project] (Unpublished)

Nordin, Nur Diyana (2008) Acceptance of Tesco store brand of products by consumers / Nur Diyana Nordin. (2008) [Student Project] (Unpublished)

O

Othman, Putri Liana (2008) Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman. (2008) [Student Project] (Unpublished)

P

Padlan, Noorasliaomie (2008) Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan. (2008) [Student Project] (Unpublished)

R

Radzuan, Mohd Redza Nizam (2008) Customer satisfaction toward Sahabat EON program / Mohd Redza Nizam Radzuan. (2008) [Student Project] (Unpublished)

Ramli, Ida Aziaty (2008) A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli. (2008) [Student Project] (Unpublished)

Ramli, Mohd Razman (2008) The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli. (2008) [Student Project] (Unpublished)

Ramli, Nurfaiza Nazura (2008) Promotional strategy to convince dial-up users to convert to Streamyx / Nurfaiza Nazura Ramli. (2008) [Student Project] (Unpublished)

Rasib, Normaslindahwati (2008) A study on the impact of logistic strategy towards customer satisfaction: A study of BC Petrochemical, Malaysia / Normaslindahwati Rasib. (2008) [Student Project] (Unpublished)

Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. (2008) [Student Project] (Unpublished)

Ruslan, Norizzatina (2008) Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. (2008) [Student Project] (Unpublished)

S

Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. (2008) [Student Project] (Unpublished)

Saadun, Nurul Asyiqin (2008) Perceived customer satisfaction on Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) products and services / Nurul Asyiqin Saadun. (2008) [Student Project] (Unpublished)

Sahidan, Nur Solatul Ima (2008) The effectiveness of Customer Management Department in Telekom Malaysia consumer sales Selangor in retaining their existing customers / Nur Solatul Ima Sahidan. (2008) [Student Project] (Unpublished)

Salim, Norine (2008) Understanding the effect of TM customer service on handling consumer complaint behaviour. (2008) [Student Project] (Unpublished)

Sapuan, Ruzanna (2008) Job satisfaction in RS Capital Holdings Berhad / Ruzanna Sapuan. (2008) [Student Project] (Unpublished)

Shaik Ismail, Sharizza (2008) Halal hub product: “international expansion of RS International (M) Sdn Bhd in the early stage” / Sharizza Shaik Ismail. (2008) [Student Project] (Unpublished)

Sharin, Farah Hida (2008) The factors that influence learning organization among managers in City Hall of Kuala Lumpur / Farah Hida Sharin. (2008) [Student Project] (Unpublished)

Shuhadis, Zahid (2008) The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. (2008) [Student Project] (Unpublished)

Sukirman, Siti Nurhuda (2008) Effectiveness of professional certificate program offered by PNBII / Siti Nurhuda Sukirman. (2008) [Student Project] (Unpublished)

Sulman, Nurfadhila (2008) Achieving customer satisfaction through teamwork; from the perception of production and material control employees of Toshiba Electronics Malaysia Sdn Bhd / Nurfadhila Sulman. (2008) [Student Project] (Unpublished)

W

Wan Hamzah, Wan Patimah (2008) A study on the customers’ satisfaction towards homestay program in Kelantan / Wan Patimah Wan Hamzah. (2008) [Student Project] (Unpublished)

Z

Zainal Abidin, Roselindawati (2008) Job satisfaction and organizational commitment: a study on Malaysian employees in manufacturing and service firms / Roselindawati Zainal Abidin. (2008) [Student Project] (Unpublished)

Zainol, Mohd Izli (2008) Foreign employment and economic growth in Malaysia / Mohd Izli Zainol. (2008) [Student Project] (Unpublished)

Zainorin, Zulfadhli (2008) Factor influencing attraction of Pasar Tani: a case study of Pasar Tani MITC Melaka. (2008) [Student Project] (Unpublished)

Zainudin, Afeira Helena (2008) Dealers' satisfaction with service quality of pre delivery inspection at Honda Malaysia Sdn Bhd / Afeira Helena Zainudin. (2008) [Student Project] (Unpublished)

Zainul Abidin Ahmad, Norzaiha Izza (2008) Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. (2008) [Student Project] (Unpublished)

Zubir, Mohd Akmal (2008) Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)