The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin

Mohd Khairuddin, Emylia (2008) The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin. [Student Project] (Unpublished)

Abstract

Store brands have an important role in retail strategy due to their increasingly
important strategic role for retailers. Therefore, understanding the store brand
buyer behavior is a critical issue for marketers and researchers alike.
Intensive competition, fast technological innovation is the retail industry has had
a considerable impact on the management of the retail industry in developing
and executing new competitive marketing strategies. One of the most commonly
implemented marketing strategies of retailers has been the introduction of their
own retail (private label or store) brands. "Store brands" or "private ;Iabel" refer to
merchandise that carry wholesaler's or retailer's own brand name or a brand
name created exclusively for that particular wholesaler or retailer. In this study,
store brand products are defined as the "... products owned and branded by the
organizations whose primary objective is distribution rather than production
(Schutte 1969).

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Khairuddin, Emylia
UNSPECIFIED
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Store brand products; Customers; Carrefour
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/19012
Edit Item
Edit Item

Download

[thumbnail of PPb_EMYLIA MOHD KHAIRUDDIN BM 08_5.pdf] Text
PPb_EMYLIA MOHD KHAIRUDDIN BM 08_5.pdf

Download (0B)

Fulltext

Fulltext is available at:
  • Library Terminal Workstation (Digital Format) - Accessible via UiTM Libraries

ID Number

19012

Indexing

|

Statistic

Statistic details