The effectiveness of Present Malaysia Productions Sdn. Bhd in determining the successful of event planning management / Suhaida Mazlan

Mazlan, Suhaida (2008) The effectiveness of Present Malaysia Productions Sdn. Bhd in determining the successful of event planning management / Suhaida Mazlan. [Student Project] (Unpublished)

Abstract

Event planning management in Malaysia is considering as infant industries in the country. However, planning and its process play as a key role in the company and the management of special or big event such as Present Malaysian Productions Sdn. Bhd. which organized the world marching band competition. It is because the larger and more complex events become the more detailed and systematic the planning will have to be. The study identified the factors that can influence the planning management in Malaysia that practiced by Present Malaysian Productions Sdn. Bhd. during KLWMBC 2008 event recently. According to the findings, the event which organized by the company is proven that planning management is important in order to guaranteed the event would be successful. The study also indicates that a lot of things need to be improved to ensure in organizing a better event in the future with a better planning management and the need to identify the objectives and goals, before organizing an event.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mazlan, Suhaida
2006138985
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Alias, Zainab
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational effectiveness. Performance measurement
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Keywords: Event planning management; Effectiveness; Malaysia
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/31407
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