Items where Subject is "Methods. Outdoor advertising. Billboards. Posters"

Article

Role of photo stimuli on tourists’ attitudes and brand recognition of out-door advertisement / Mas Azianna Abdul Razak and Faiz Izwan Anuar. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-12. ISSN 1985-8914 ; 2590-3837

The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin...[et. al.]. (2013) Gading Journal for the Social Sciences, 17 (01). pp. 1-17. ISSN 2600-7568

Pengaruh mesej promosi / Rohana Awang. (2003) Gading Jurnal Akademik, 1,2 (8). pp. 188-193. ISSN 0128-5599

Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]. Idealogy Journal, 2 (1). pp. 34-37. ISSN 2550-214X

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin. (2014) Esteem Academic Journal, 10 (2). pp. 20-30. ISSN 1675-7939

The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry. (2018) Idealogy Journal, 3 (3). pp. 22-33. ISSN 2550-214X

Testing the effectiveness of health risk messages : threat and efficacy processing / Thinavan Periyayya and Vincent Wee Eng Kim. (2014) Social and Management Research Journal (SMRJ), 11 (1). pp. 101-118. ISSN 1675-7017

Analysis of posters, banners, brochures etc. / Azizul Halim Yahya and Ismail Sudin. (1994) Forum Komunikasi, 4 (1): 8. pp. 84-95. ISSN 0127-8991

Conference or Workshop Item

Superiority claims in advertisements: What you should know / Kamisah Hj Ariffin, Norazlan Anual. (2005) In: Prosiding KONAKA Konferensi Akademik 2005, 13 -15 Disember 2005, UiTM PAHANG.

Thesis

The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek. (2005) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim. (2005) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

An investigation on the creativity and aesthetic value of commercial photography in Malaysia : a case of advertising campaign on billboard / Md Nagib Padil. (2006) Masters thesis, thesis, Universiti Teknologi MARA.

Student Project

Music consumption in advertising and how it influences the affective attitude : a Malaysian perspective / Mohammad Hasrul Abdul Rahman. (2012) [Student Project] (Unpublished)

A study on the effectiveness of government's effort towards "No plastic bag on monday campaign" among general public in Kota Kinabalu / Norhita @ Northy Abdul Wahid. (2011) [Student Project] (Unpublished)

Puffery in fast food advertisement mislead customer expectation: a study on KFC among UiTM students and KFC Managers / Aiman Azahar ... [et al.]. [Student Project] (Unpublished)

Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug. (2012) [Student Project] (Unpublished)

Ke mana arahnya peranan paparan iklan (billboard) sebagai media komunikasi di sekitar bandaraya Kuala Lumpur / Mohamad Adli Ibrahim. (1991) [Student Project] (Unpublished)

The effectiveness of web advertising in influencing the people in Klang Valley towards Visit Malaysia year 2007 / Razilah Jalil. (2007) [Student Project] (Unpublished)

A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil. (2015) [Student Project] (Unpublished)

A study on radio ads and its relationship to purchase car among urban commuters / Mohd Izzdihar M. H. Subari. (2013) [Student Project] (Unpublished)

The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa. (2017) [Student Project] (Unpublished)

Effective advertising to promote silat for young generations / Md Helmyshah Md Parlan. (2013) [Student Project] (Unpublished)

The impact of the economic crisis to Harian Metro in terms advertisement and readership / Mohammed Zulfadhli Md. Sa’at. (1999) [Student Project] (Submitted)

A study of the relationship between celebrity endorsement and advertising effectiveness / Nurul Ain Mohamad Razi. (2014) [Student Project] (Unpublished)

Humour in advertisement and its influence on consumers attitude : a Sabahan perspective / Mohamed Iqram Mohamed Murtaza. (2013) [Student Project] (Unpublished)

Satu tinjauan mengenai kesan penggunaan 'model' pada papan iklan terhadap pengguna di Malaysia / Rohaiza Mohd Nawi. (1999) [Student Project] (Unpublished)

The impact of Malaysian Cocoa Board (MCB) promotional tools: Advertising, direct marketing and public relation in fostering public awareness towards cocoa consumption / Dk Ashykin Pg Omar Ali Shaiffuddin. (2013) [Student Project] (Unpublished)

Conventional advertising and factors that affect towards consumer sensitivity / Muhammad Akid Rahman. (2014) [Student Project] (Unpublished)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

The effectiveness of using local sabahan language in delivering message to consumer through radio advertisement / Mohd Fakhri Razalle. [Student Project] (Unpublished)

Factor influencing women brand loyalty towards SNE product in Kota Kinabalu / Ivy Ernalien Samit. (2016) [Student Project] (Unpublished)

Tough and adventurous: an empirical study on Casero's events (Burnout 360 Sabah Drift Challenge) advertisement perception by Kota Kinabalu area / Olivia Annie Sitim. (2010) [Student Project] (Submitted)

The influence of sports celebrity endorsement on consumer's purchase decision / Mohamad Nazlan Tumirin. (2018) [Student Project] (Unpublished)

The effectiveness of the anti-drugs campaign in terms of raising the level of awareness and knowledge of undergraduate students about the danger of drug abuse / Ismail Umar and Noorlyana Abdul Hamid. (2016) [Student Project] (Unpublished)

The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. (2018) [Student Project] (Unpublished)

The effectiveness of advertising channel in Muar district office / Nur Fadzillah Yacob. (2018) [Student Project]

Entrepreneurship Project

RulFar_23 / Khairul Zafar Erani Shah. (2021) [Entrepreneurship Project] (Unpublished)

Pro Team Designer / Anita Tontoluan ... [et al.]. (2010) [Entrepreneurship Project] (Unpublished)

Research Reports

Perceptions and attitudes of potential advertisers towards proposed outdoor boards in ITM / Mohd Adnan Hashim … [et al.]. [Research Reports] (Unpublished)

Penggunaan bahasa Melayu pada papan tanda awam dan premis perniagaan di sekitar Bandaraya Kuala Terengganu, Bandaraya Warisan pesisir air / Ghani Ismail, Razita Mohamad and Nurul Hidayah Rozlan. (2009) [Research Reports] (Unpublished)