Analysis of posters, banners, brochures etc. / Azizul Halim Yahya and Ismail Sudin

Yahya, Azizul Halim and Sudin, Ismail (1994) Analysis of posters, banners, brochures etc. / Azizul Halim Yahya and Ismail Sudin. Forum Komunikasi, 4 (1): 8. pp. 84-95. ISSN 0127-8991


Advertising, a growing specialisation in business administration has been utilised since the 19th century with the beginning of the print media in large towns in Peninsula Malaysia. At that time Advertising is used to channel various information about products, services and ideas. In the 1990s election campaign the government used the concept of advertising in the form of propaganda to deliver messages. The use of this form of advertising was usually done during the time of election. This method was found to be effective in the effort to change the opinions of voters.


Item Type: Article
Email / ID Num.
Yahya, Azizul Halim
Sudin, Ismail
Subjects: H Social Sciences > HF Commerce > Advertising > Methods. Outdoor advertising. Billboards. Posters
J Political Science > JF Political institutions and public administration > Elections. Electoral systems. Voting
P Language and Literature > P Philology. Linguistics > Communication. Mass media > Mass media and propaganda
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies
Journal or Publication Title: Forum Komunikasi
UiTM Journal Collections: UiTM Journal > Forum Komunikasi (FK)
ISSN: 0127-8991
Volume: 4
Number: 1
Page Range: pp. 84-95
Keywords: Advertising; analysis; GE 1990; Malaysia; propaganda
Date: December 1994
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