The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie

This research entitled "THE EFFECTIVENESS OF TUPPERWARE BRANDS'S PROMOTION STRATEGIES TOWARDS CUSTOMER PURCHASE DECISION" is constructed in order to know the effectiveness of Tupperware Brands promotion strategy towards customer purchase decision. The objective of the research is to determine the effectiveness of Tupperware Brands strategy and to provide recommendations to further improve Tupperware Brands and to determine factors that influence customer to buy Tupperware Brand product. The research design used is descriptive study, and both primary and secondary data regarding the research were gathered. The approach used for this study is getting information through self administered questionnaires. Data that are collected then is processed with the used of Statistical Package for Social Science (SPSS). Information obtained is the turned into table and charts so as evaluation could be explained easily. External sources are also gathered from the business centre and also from Internet. Based on the analysis, the researcher had found the conclusion and some recommendation towards the effectiveness of Tupperware Brands promotion strategies towards customer purchase decision.