A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman

Pg Othman, Dk Nurul Atiqah (2014) A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. [Student Project] (Unpublished)

Abstract

The purpose of this particular research which is a Study on contributing factor that influence the effectiveness of the selling up TM Point package affecting conversion rate in TM Point Tuaran. This is to investigate the factors influencing the effectiveness of the up selling package product offered by TM Point where bye the factor are product package offer, price and skills and knowledge of employee. On the other hand, the purpose of this research is also to analyze the product package conversion rate achieved by the customer in TM point. Being analyze the conversion rate of TM Point its give TM Point know their average conversion rate package so that their will know the availability of their product package offer. Therefore, the finding that the researcher found out through this particular research majority of the respondents or consumers is state that TM Point package offer give a lot of benefit to customer. On the other hand, throughout this particular research there are several recommendation from the respondents in order to improve the service quality of TM Point in Tuaran, Sabah particularly.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Pg Othman, Dk Nurul Atiqah 2011622556
Contributors:	Contribution Name Email / ID Num. Advisor Sukardi, Rosdiana rosdiana@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Pricing H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Factor; Selling up TM Point package; Customer
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/70843