Abstract
The consumption of organic food products is proliferating among consumers worldwide. However, in Malaysia, organic food consumption among Malaysian is still at a low level. Limited studies were found to investigate the factors on customer purchase intention to organic food. This study aimed to examine the factors that influence consumer purchase intention and consumption of organic food. This study used the quantitative method, and questionnaires were distributed to 140 respondents in Subang Jaya, Petaling Jaya, and Shah Alam, Malaysia. The results were then analysed using SPSS, and it was found that attitude, subjective norms, and health consciousness have a significant positive relationship with customer purchase intention to organic food. Next, the limitation, recommendations, and implications of the study were suggested for future research.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Mohd Shahril, Aslinda aslinda@uitm.edu.my Tamby Chik, Chemah UNSPECIFIED Amer, Nurul Hanis UNSPECIFIED |
Subjects: | R Medicine > RA Public aspects of medicine > Health behavior and habits T Technology > TX Home economics > Nutrition. Foods and food supply T Technology > TX Home economics > Cooking T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service T Technology > TX Home economics > Food service |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
Journal or Publication Title: | Journal of Tourism, Hospitality and Culinary Arts |
UiTM Journal Collections: | UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA) |
ISSN: | 1985-8914 ; 2590-3837 |
Volume: | 14 |
Number: | 1 |
Page Range: | pp. 96-112 |
Keywords: | Organic food, purchase intention, attitude, Malaysia |
Date: | May 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/68100 |