Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer

Mohd Shahril, Aslinda and Tamby Chik, Chemah and Amer, Nurul Hanis (2022) Consumer purchase intention towards organic food in Selangor, Malaysia/ Aslinda Mohd Shahril, Chemah Tamby Chik and Nurul Hanis Amer. Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 96-112. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

The consumption of organic food products is proliferating among consumers worldwide. However, in Malaysia, organic food consumption among Malaysian is still at a low level. Limited studies were found to investigate the factors on customer purchase intention to organic food. This study aimed to examine the factors that influence consumer purchase intention and consumption of organic food. This study used the quantitative method, and questionnaires were distributed to 140 respondents in Subang Jaya, Petaling Jaya, and Shah Alam, Malaysia. The results were then analysed using SPSS, and it was found that attitude, subjective norms, and health consciousness have a significant positive relationship with customer purchase intention to organic food. Next, the limitation, recommendations, and implications of the study were suggested for future research.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohd Shahril, Aslinda
aslinda@uitm.edu.my
Tamby Chik, Chemah
UNSPECIFIED
Amer, Nurul Hanis
UNSPECIFIED
Subjects: R Medicine > RA Public aspects of medicine > Health behavior and habits
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 14
Number: 1
Page Range: pp. 96-112
Keywords: Organic food, purchase intention, attitude, Malaysia
Date: May 2022
URI: https://ir.uitm.edu.my/id/eprint/68100
Edit Item
Edit Item

Download

[thumbnail of 68100.pdf] Text
68100.pdf

Download (848kB)

ID Number

68100

Indexing

Statistic

Statistic details