The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian

Casey Julian, Maydona (2016) The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian. [Student Project] (Unpublished)

Abstract

The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is linearly related to the perceived usefulness and attitude towards use and the reason that entrepreneurs are using social media as their marketing tools. The research limitations are due to the time constraints and cost and also it is subjected to entrepreneurs only.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Casey Julian, Maydona 2012944713
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Marketing > Management > Product management H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Social media; Marketing tools; Entrepreneurs
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/67744