A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff

This research has been conducted to examine the awareness level of Kelatanese toward Crescent Network Sdn. Bhd (CNSB) promotion activities. The awareness level of Kelantanese has been measured by looking at Kota Bharu population whether they are aware or not about CNSB promotion activities. Out of die total population 100 respondents has been chosen as samples based on stratified random sampling. All respondents are required to fulfill the questionnaires that had been distributed around Kota Bharu. The data that has been collected will presented in the tables by using frequencies test. Cross Tabulation together with Chi-Square has been used to test the hypothesis. Some of the finding that obtained is 60 percent (60 respondents) respond that they know the existing of CNSB through CNSB workers. 15 percent (15 respondents) know through signboard, 15 percent (15 respondents) through their friends, and 10 percent (10 respondents) respond they know the existing of CNSB through newspapers. From the hypothesis testing also found that CNSB more stress on personal selling compares to others promotion tools. From the conclusion, that can be conclude CNSB more stress on personal selling compare to others promotion tools. Therefore several recommendations should be recommended to improve the promotion that performed by CNSB such as develop the effective communications, use internet as the tool to promote the company and products or services, build a good relationship with the customer, always ready with the future promotion planning, internal marketing etc.