Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali

Loyalty is hard to achieve. The conversion to loyalty can begins to come about when the company put priority to customer service. In response how important business loyalty, the study on' How customer service influences business market loyalty' was created. The purpose of this research is to examine the strength of customer service by PPSB in pursue to be excellent and to find barriers that distort PPSB to perform better customer service. The researcher used primary and secondary data to gather information.
Questionnaires were distributed among the companies that contribute large sales volume and profit to PPSB. Personal observation and interviews were also held with the staff of PPSB and PPSB's customers. Information also being traced and gathered through internet, books, journals and annual report. Researcher found the buyers satisfied with quality of customer services performed by PPSB. However, there are some areas that need to be restructure such as inventory management stock and the period of handling complaint.