Abstract
This study examines the physical environment quality of Kopitiam patron satisfaction. Kopitiams shows a good image and reputation among other coffee shops in Malaysia. Kopitiam's owner should be concerned about the physical environment quality. An extensive literature review identified seven dimensions of Physical Environment Quality, i.e., Facility Aesthetics, Ambience, Interior Design, Layout and Design, Exterior Design, Authentic Design, and Cleanliness. One hundred eighty questionnaires were received. Data were obtained from a questionnaire distributed randomly to 180 respondents who experienced dining in selected Kopitiam. An online survey was also conducted to increase the positive response rate. The Google form link was sent to the patron who commented on the selected Kopitiam on Trivago.com. Data were analyzed using Exploratory Factor Analysis and Multiple Regression Analysis. As a result, the Authentic Design dimensions show a significant relationship towards Kopitiam patrons' satisfaction, followed by Cleanliness and Facility Aesthetic.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Safri, Safwana Nur Widad UNSPECIFIED Mohi, Zurinawati zurin979@gmail.com |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
Journal or Publication Title: | Journal of Tourism, Hospitality and Culinary Arts |
UiTM Journal Collections: | UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA) |
ISSN: | 1985-8914 ; 2590-3837 |
Volume: | 14 |
Number: | 3 |
Page Range: | pp. 1-22 |
Keywords: | Kopitiam Patrons' Satisfaction, Kopitiam Physical Environment Quality |
Date: | December 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/72334 |