The quality of Kopitiam physical environment: are patrons satisfied? / Safwana Nur Widad Safrin and Zurinawati Mohi

Safri, Safwana Nur Widad and Mohi, Zurinawati (2022) The quality of Kopitiam physical environment: are patrons satisfied? / Safwana Nur Widad Safrin and Zurinawati Mohi. Journal of Tourism, Hospitality and Culinary Arts, 14 (3). pp. 1-22. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

This study examines the physical environment quality of Kopitiam patron satisfaction. Kopitiams shows a good image and reputation among other coffee shops in Malaysia. Kopitiam's owner should be concerned about the physical environment quality. An extensive literature review identified seven dimensions of Physical Environment Quality, i.e., Facility Aesthetics, Ambience, Interior Design, Layout and Design, Exterior Design, Authentic Design, and Cleanliness. One hundred eighty questionnaires were received. Data were obtained from a questionnaire distributed randomly to 180 respondents who experienced dining in selected Kopitiam. An online survey was also conducted to increase the positive response rate. The Google form link was sent to the patron who commented on the selected Kopitiam on Trivago.com. Data were analyzed using Exploratory Factor Analysis and Multiple Regression Analysis. As a result, the Authentic Design dimensions show a significant relationship towards Kopitiam patrons' satisfaction, followed by Cleanliness and Facility Aesthetic.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Safri, Safwana Nur Widad
UNSPECIFIED
Mohi, Zurinawati
zurin979@gmail.com
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 14
Number: 3
Page Range: pp. 1-22
Keywords: Kopitiam Patrons' Satisfaction, Kopitiam Physical Environment Quality
Date: December 2022
URI: https://ir.uitm.edu.my/id/eprint/72334
Edit Item
Edit Item

Download

[thumbnail of 72334.pdf] Text
72334.pdf

Download (512kB)

ID Number

72334

Indexing

Statistic

Statistic details