The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin

Saripin, Nur Azimah (2014) The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. [Student Project] (Unpublished)

Abstract

This is an exploratory research design conducted to identify the impact of marketing mix on consumers' selection towards bath soap preferences among female consumers in Sepanggar, Kota Kinabalu. 100 of respondents selected to collect the data required. As the bath soap brand is concious and difficult to be predict, this study want to identify the most factors that impact on consumers' selection among the 4P's. Besides that, the researcher want to identify the relationship between the respondent's demographical factors and the element of marketing mix. The data collected through structured questionaires and have been interpreted by a statistical analysis software of SPSS. This study will beneficial to future reseacher and companies that interested entering especially in the bath soap's local market. It will help to have better understanding on the impact of marketing mix on consumers' selection especially on low involvement products.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Saripin, Nur Azimah
2010168907
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohamad, Mohammad Firdaus
moham2373@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Accountancy
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Impact; Marketing mix; Consumers selection
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/72014
Edit Item
Edit Item

Download

[thumbnail of 72014.pdf] Text
72014.pdf

Download (683kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

72014

Indexing

Statistic

Statistic details