A study on customer satisfaction towards online purchasing / Sheril Nina Nabilla Childs

Childs, Sheril Nina Nabilla (2012) A study on customer satisfaction towards online purchasing / Sheril Nina Nabilla Childs. [Student Project] (Unpublished)

Abstract

The primary goal of this research paper is to analyze the customer satisfaction towards online purchase at an electronic commerce website. The theoretical framework discusses about the factor on customer satisfaction. To understand the customer satisfaction level of online shoppers, we pursued with collection of quantitative data with the help of survey. This research adopted a survey by using a questionnaire approach. Questionnaire is distributed to general public and student at the university to find their satisfaction towards online purchase. The research findings will provide an answer to customer satisfaction in online purchasing based on several variables such as experience, convenience and customer service. Recommendation for both consumers and companies will be figured out soon after the final analysis has been obtained.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Childs, Sheril Nina Nabilla 2009968733
Contributors:	Contribution Name Email / ID Num. Advisor Supain @ Christopher, Cyril cyril489@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction; Online purchasing; E-commerce
Date:	2012
URI:	https://ir.uitm.edu.my/id/eprint/71900