Abstract
The title for this study is the relationship between service quality and customer satisfaction among staff in Pemodalan Nasional Berhad. The purpose of this study was to investigate which dimensions are the best predictors of overall service quality perceived by the customers in Permodalan Nasional Berhad. Besides that, this study also want to investigate the levels of customer satisfaction towards service quality at Permodalan Nasional Berhad. Other than that, this study also wants to identify the relationship between service quality and customer satisfaction towards Permodalan Nasional Berhad. The data were gathered through the questionnaire distributed to the staff at Permodalan Nasional Berhad and 100 respondents were chosen in order to determine the relationship between service quality and customer satisfaction in Permodalan Nasional Berhad. The study was found that there is positive relationship between service quality and customer satisfaction in Permodalan Nasional Berhad.
Metadata
Item Type: | Thesis (Degree) |
---|---|
Creators: | Creators Email / ID Num. Md Hassan, Muhammad Dhiya'uddin UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mislan, Ayuffeirah UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Labor. Work environment H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational behavior. Corporate culture |
Divisions: | Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management |
Programme: | Bachelor in Office Systems Management (Hons) |
Keywords: | Customer satisfaction, Dimensions, Investigate, Identify |
Date: | January 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/69327 |
Download
69327.pdf
Download (929kB)