Take away or delivery? acceptance of online food delivery (OFD) during COVID-19 pandemic/ Nur Hafizah Muhammad and Nur Dalila Mat Yusoff

Muhammad, Nur Hafizah and Mat Yusoff, Nur Dalila (2022) Take away or delivery? acceptance of online food delivery (OFD) during COVID-19 pandemic/ Nur Hafizah Muhammad and Nur Dalila Mat Yusoff. Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 286-296. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

There has been a rise in the use of online food delivery applications, especially at this time of the COVID19 pandemic. Research has shown a few important factors that influence the public in using online food delivery applications. This study aims to determine the three main determinants that influence the acceptance of online food delivery applications. Hence, to gather data, an online questionnaire has been distributed through an online platform. A non-linear regression analysis was performed to explain the determinants, along with a descriptive analysis to answer the objective of the study. A total of 291 participants responded to the survey and the outcomes showed that performance expectancy, social influence, and perceived trust have a significant relationship with consumers’ acceptance of online food delivery applications. Overall, in Malaysia, the majority of the online food delivery application users prioritised both performance expectation and perceived trust more than social influence.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Muhammad, Nur Hafizah
hafizahm@umk.edu.my
Mat Yusoff, Nur Dalila
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Electronic commerce
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 14
Number: 1
Page Range: pp. 286-296
Keywords: Online Food Delivery, perceived trust, social Influence, performance expectancy, covid-19, Malaysia
Date: May 2022
URI: https://ir.uitm.edu.my/id/eprint/68159
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