Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini

Telekom Malaysia is one of the telecommunications operators in Malaysia other than Mobikom, Time Telekom, Mutiara Telecommunication and Celcom. ISDN is one of the TM products whereby it is a major telecommunications breakthrough for today’s business. TM needs to have its own marketing plan for ISDN so that it has a central instrument for directing and coordinating the marketing effort.
ISDN is a full digital public network that delivers competitive advantage by allowing customers to do business faster, economical and more efficient. The marketing plan aim is to:

i. To find SWOT analysis of Telekom Malaysia and the product in order to be more competitive.

ii. To find out existing customer awareness in order to understand their needs

iii. To find out the MBSKK’s employees’ readiness in selling the product

iv. To improve the MBSKK’s employees’ marketing skill

ISDN in Kota Kinabalu region is only at the growth stage whereby there are only few user of ISDN while the others are still applying for ISDN services. TM is having problem regarding ISDN line in Kota Kinabalu region because demand from customers is great, but TM cannot provide them with the ISDN because of limited line.