A study on the location factor and its relations with the customers’ decisions in purchasing their houses at Bandar Baru Uda, Johor Bahru / Morita Mohammed

Introduction of this study would be about the housing development in Malaysia during the Sixth Malaysia Plan, housing development in Johor Bahru and introductions to Uda Holdings Sdn Bhd (UHSB). Brief exposition on research problem statement, objective, hypotheses, scope of study, definition and limitations.
Housing Development in Malaysia
According to Lawrence Chan Kek Ling (1995) in his conference on the “New Dimension Urban and Property Development”, “In Malaysia, the major issues which are likely to determine the demand, supply, type, form and trend of property development are affected by the population growth, the age structure, the household size and family size, the household income distribution, rural- urban migration, the urbanization trends, the environmental quality, legislation, development cost and scale of development schemes.