The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim

Leisure and business travellers today enjoy unprecedented advantages as competition in the hotel industry heats up unabated throughout Asia as currencies tumble to historical lows, creating a world of value-for-money bargains for visitors from the western world as well as for domestic travellers. The prime concern of all hotels, from budget to 5-star and 5-star-plus, is total guest satisfaction which invariably wins guest loyalty. More than profitability, survival in the present scenario appears to be the name of the game.
The City Bayview hotel as among of the hotel in this decade have to compete too, in these challenging games. In the mad race to secure the competitive edge, hotel must offer a host of enticing benefits for guests who are now, more than ever, respected as the most important element in the success of a hotel operation. And any form of displeasure from the guest spells disaster for the hotel in mind.
Fast advancement in Information technology has play a major role in enhancing the efficiency and competitiveness of hotel properties with a direct focus on guest. The great contribution of Information Technology is by setting up a new benchmark for in-room infotainment. With this innovation, Malaysia hospitality industry is leaping frogging over its neighbors and setting admirable benchmark.