Abstract
Telekom Malaysia Berhad is the leading telecommunication service provider in Malaysia. It was incorporated as a privatised company in 1987. Being the pioneer in the industry, the market and customer expectations from Telekom also increased after the privatisation period. The customers were expecting a modern and high quality service.
Unfortunately, public perception of Telekom’s services is that they are still far from expectations. Public seems to complaint on Telekom’s inefficiencies. According to 1995 annual report, the total faults reported per line for year was 0.6 per cent with seven complaints per 1000 lines.
The future profitability of Telekom depends very much on efficiency and productivity especially with the emergence of other players in the industry. Telekom must ensure the customer is satisfied of their services because satisfied customers contribute towards revenues and reduced operating cost.
This research was made to find out whether the level of residential fixed line service provided by Telekom Malaysia is at satisfactory level.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Raja Hussin, Tengku Badreeshah 95026858 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Abu Bakar, Kalsom UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HF Commerce > Customer services. Customer relations > Consumer complaints. Complaint letters |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
Programme: | Bachelor Of Business Administration (Hons) Marketing |
Keywords: | Telekom Malaysia Berhad ; Telecommunication Service Provider ; Customer Expectations ; Public Perception |
Date: | April 1996 |
URI: | https://ir.uitm.edu.my/id/eprint/59249 |
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