A study on the level of customer satisfaction towards physical distribution services provided by BERNAS Perdana Sdn. Bhd. / Noorhani Ismail

Ismail, Noorhani (1999) A study on the level of customer satisfaction towards physical distribution services provided by BERNAS Perdana Sdn. Bhd. / Noorhani Ismail. [Student Project] (Submitted)

Abstract

This study was prepared with the intention of measuring the level of satisfaction towards the physical distribution services by BERNAS Perdana Sdn. Bhd. Through this study, BPSB can identify their strengths and weaknesses in offering the services. It involved the physical distribution functions such as order processing, warehousing, inventory management, customer service and communication.
This study was conducted at BPSB, where the focused respondents were the wholesalers that already dealing with a company. For the purpose of this research study, questionnaire and random interview session has been carried out. So far, there has not been any market research done by BPSB towards the topic I had studied.
At the end of this project paper, recommendations are made based on the findings and results obtained during the survey and study, which focus on the wholesaler who deals with BPSB.
Hence, I believe this study will give an ideas and assistance to the BPSB in order developing their own marketing strategies and future plans in next millenium.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ismail, Noorhani 97283630
Contributors:	Contribution Name Email / ID Num. UNSPECIFIED Abd Rahman, Mohd Razali UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Customer Satisfaction ; Physical Distribution Services ; BERNAS Perdana ; Customer Service
Date:	October 1999
URI:	https://ir.uitm.edu.my/id/eprint/59043