Mini World Restaurant / Almaida Majal ... [et al.]

Majal, Almaida and Abdul Halim, Jhoor Ha-mah and Aliestal, Mohammad Fazli and Samsuddin, Nur Aqilah and Mohamad, Sitti Nazihah (2013) Mini World Restaurant / Almaida Majal ... [et al.]. [Entrepreneurship Project] (Unpublished)


Business plan that we prepare is to present our business in order to make a plan to
open our restaurant with a combination concept from ten countries around the world which is
"Mini World Restaurant" and the location is at Suria Sabah. Our business is focusing on
serving food and drink. Food that we serve at the restaurant is from ten countries which are
Malaysia, Indonesia, Thailand, China, Korea, Japan, Mexico, Italy, Arab, and India. In
addition, we only choose a famous food each of the country that can attract customer to
come to the restaurant to taste the variety food from different country. Since this concept not
yet exists in Sabah, we had decided to run this business and become a pioneer. We will
have a special menu which we will combine a food from different country by set. Our
business serves the food open for individual, couple, friend and especially for family because
we are focusing more on family and friends.
Our businesses choose Suria Sabah as our location because we think Suria Sabah is
the strategic place and can attract many customers to our restaurant which is Mini World
Restaurant. Since our business serve food from different country and the cost to get the raw
material is high then we decide to choose a location where the potential customer has a
moderate income and high income households. In addition, Suria Sabah is the place that
people like to go for shopping, for family outing and so on.
From our observation, in the future our business has a potential for growth because
food is psychological needs and people will always look for it. Besides that, we are serving
food from different country and there are no businesses that do the same idea since we are
pioneer for serving this kind of food. In addition, people like to try food from different country
especially from famous country. We will keep maintaining a good service to our customer
and adopt any feedback from our customer to ensure our customers are satisfied with our
service. We will also change the price according to the market price and the price is
compatible with customer income.


Item Type: Entrepreneurship Project
Email / ID Num.
Majal, Almaida
Abdul Halim, Jhoor Ha-mah
Aliestal, Mohammad Fazli
Samsuddin, Nur Aqilah
Mohamad, Sitti Nazihah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service > Malaysia
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship; Food service
Date: October 2013
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