Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir

Amir, Nur Azreeni Farhana (2013) Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. [Student Project] (Unpublished)

Abstract

The purpose of conducting this research is to fulfill the syllabus of MKT662 in order for
the university to award the bachelor degree. The concept of Islamic banking was
formally in Malaysia in 1983. The majority of population is Muslim so religious factor
plays fundamental role in the awareness of Islamic banking because it has a sense of
interest free banking and each type of transaction is strictly prohibited whose subject
matter is Harram according to the doctrines to Islamic banks. Islamic banks also have
many opportunities and potential customers in these areas and it is consistently growing.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Amir, Nur Azreeni Farhana UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Honors) Marketing
Keywords:	Marketing; Islamic banking; Awareness
Date:	January 2013
URI:	https://ir.uitm.edu.my/id/eprint/49954