Abstract
Nowadays people are living in an active lifestyle where everything gets to be
done in a fast manner. Whether having breakfast or take a break for lunch,
during leisure or working time, either way people are choosing to fill in their
empty stomach in much more fast and convenient way. Based on those
concerns, we're choosing a food business concept that could fulfill peoples
demand on these particular matters.
Taco is a Mexican food that is prepared simply by folding a flour plate together
with either vegie, chicken or beef fillings inside it. Regardless of time taken in its
preparation, cost and taste, tacos compromise a great satisfaction towards the
consumer. The specialty of our tacos would be on its ingredient where we'll use
local spices which suit the taste of consumer.
Mexican taco does have its own attraction. Since taco food is still not very
familiar among the Malaysian, especially the sabahan, so it is considered a pretty
great deal for us to introduce this food to the local market. Therefore, we are
trying to introduce taco flavor that is much preferred and regular for the locals to
consume. Most of our taco uses the serunding as the main ingredients. Ranging
from chicken serunding to seafood serunding, our tacos will have its own
enthusiast in no time.
Talking about our service, it offers a cozy dine-in service and take away.
Customer comfort will be on the top rank of our concerns. We'll prepare taco sets
for breakfast, lunch, dinner and supper according to our customer preference.
We're choosing eastern tacos restaurant for our company's name as it
appropriately symbolize and suit very much with our business concept. Our
business will be an exciting start-up company that will develop its own tagline in
Malaysian food industries. Located just at d-05 ground floor 1 place Mall Putatan,
Kota Kinabalu, Sabah. It should be a great location serving over 78 340 peoples
in the area around Putatan and more than 462 963 people in the area around
Kota Kinabalu where targets communities are those in high schools, college
student, and workers at all ages.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Yunob, Jinot 2011134183 Mositol, Irene 2011762985 Lawat, Fabian Alphonsus 2011956329 Willee, Wilfred 2011769925 Darus, Siti Nur Areffanie 2011324057 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service T Technology > TX Home economics > Food service |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology |
Keywords: | Business plan; Business management; Entrepreneurship; Food business |
Date: | 19 March 2014 |
URI: | https://ir.uitm.edu.my/id/eprint/48926 |
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