Abstract
Bahkino restaurant (BKR) is located at 1 Borneo hypermall. We choose a
strategic location that can attract people easily since One borneohypermall is the
largest hypermall in Kata Kinabalu and it is popular among communities. Our
restaurant can easily be visited since there will be many people visiting One Borneo.
BKR also have different concept that makes our restaurant different with other
restaurant in One Borneo. This is because our restaurants have a unique concept in
delivering product and services whereby we combine the food service and book
service concept in our business. People who come in our restaurant can dine and at
the same time they can read a book that we provide. Besides that, the food service that we provide also different from other
restaurants. This is because, the menu that we offer have a combination of
traditional and modern food which can attract people to dine at our restaurant.
Moreover, this unique menu that we offer can attract people especially tourist that
came to Sabah. The foreigner can easily come to our restaurant if they want to try
the traditional food of Sabah. The book service that we offer to our customer is to attract student and to
encourage people to read more than using gadgets. The time for people to read a
book in our restaurant is also flexible. Our restaurant also offer a fixed price for
people who want to read a certain book.
We see opportunity to open and develop our business in One Borneo since
we have researching and confident that we can maintain our business since there
are no other restaurant in One Borneo that offer a service like our restaurant. With
our business unique concept that makes our business different with others we
believe that we BKR can stay long in the industry.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Yunus, Hafsah 2013298348 Jefline, Liliana 2013857874 Abidin, Lolletha Rita 2013676238 Michael, Marieanne 2013691222 Mayet, Siti Maslinah 2013843768 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Food service T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Keywords: | Business plan; Business management; Entrepreneurship |
Date: | 18 September 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/45105 |
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