Factors that determining the selection of takaful agent amongst staffs of schools at Sura, Dungun / Mohd Hafiz Abdullah @ Ismail

Abdullah @ Ismail, Mohd Hafiz (2009) Factors that determining the selection of takaful agent amongst staffs of schools at Sura, Dungun / Mohd Hafiz Abdullah @ Ismail. [Student Project] (Unpublished)

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Abstract

In Malaysia, the takaful industry had grown rapidly inspired by the existing needs of the Muslim society to the Syariah-compliant alternative to conventional. The needs and demand by the Muslims customers as well as the non-Muslims customers caused to the used of agency. In takaful, the principle of al-wakalah is underlying to represent an insurance company. Bank Negara Malaysia was reported in 2004 that the number of agent in takaful industry is huge and going to be growth rapidly. By the rapid growth of takaful agents in the takaful industry had change the way of the customers in getting the takaful in which the customers prefer to apply insurance direct through Agency Company and agents. In general, the objective of this research is to identify the factors that determine the selection of takaful agent and also want to identify the difference that may occur between demographic factors and the selection on takaful agent. The researcher conducts this study among staffs of schools at Sura, Dungun, Terengganu that involved 73 respondents. The research sampling was undertaken using convenient sampling which is easily to researcher to take large number of respondents. This research was analyzed by using statistic descriptive analysis (frequency distribution), reliability analysis, correlation coefficient, regression, T-test and analysis of variance (ANOVA). All the three factors in this study are service quality, promotion and perception that need to be alert by the takaful agent in order their product to be choose.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Abdullah @ Ismail, Mohd Hafiz
2006836623
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd Ghafar, Mohd Sabri
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Theory. Method. Relation to other subjects. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Consumer satisfaction > Malaysia
H Social Sciences > HF Commerce > Personnel management. Employment management
H Social Sciences > HG Finance > Insurance > Insurance business. Insurance management
H Social Sciences > HG Finance > Insurance > Life insurance
H Social Sciences > HG Finance > Insurance > Other insurance. Including automobile, burglary, credit, disaster, title insurance
H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Islamic Banking
Item ID: 44785
Uncontrolled Keywords: Takaful Industry ; Muslim Society ; Syariah-Compliant ; Al-Wakalah ; Bank Negara Malaysia
URI: https://ir.uitm.edu.my/id/eprint/44785

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