Fundamentals of entrepreneurship (ENT300) case study on Duo Cookies Cakes / Mohd.Mahizan Anwar …[et al.]

DUO COOKIES CAKES is a new company that operated in Malaysia. It is the first company that being managed by Bumiputera. The name of this company is come out from the imagination by the partnerships members. It shows that how we positioning our products in customer’s mind until they can remembering our company’s name, simple and easily to pronounce.
As for the business, we are providing a special, delicious cookies and cakes for the Malaysian. As we go thru with the changes of environment, people nowadays don’t put on simple food on their own daily meals surveying we conclude that we are going to provide the Malaysia with de simple, special, cookies and cakes, that are well in high product s quality. We are starting the business with the total capital of RM300, 000 and all of the partners are contributing RM60, 000. We have six workers that is general manager, administration manager, operational manager, marketing manager, financial manager, and one from the operational department. Our market target of customers’ characteristic is come from all income level, and for all of the customers ‘level of ages. Even children also can effort to buy our products. Business plan is necessary to all entrepreneurs. It is prepared to a group of people which are owners itself, bankers, suppliers, customers and employees. This plan include in Business Plan chapter which is consists of marketing, operation, organization, and financial plan.