A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim

Abu Kassim, Ahmad Fauzi (1993) A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim. [Student Project] (Unpublished)

Abstract

Cargosave (M) Sdn.Bhd. is one of the freight forwarding company which have corporatised two years ago. As a new company entered in this competitive industry, Cargosave face a problems in terms of their marketing. Thus, the objective of this thesis is to study the current marketing situation, made an analysis on the research carried out and come up with possible solution to overcome the problem by only concentrating on its 4 elements of marketing mix. (Service, price, place and promotion).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abu Kassim, Ahmad Fauzi 89192123
Contributors:	Contribution Name Email / ID Num. Thesis advisor Appa Rao, Maradiah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Marketing > Management H Social Sciences > HF Commerce > Department stores H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards H Social Sciences > HF Commerce > Personnel management. Employment management > Performance technology
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Advanced Diploma in Business Administration (Transport)
Keywords:	Marketing, Cargosave (M) Sdn. Bhd., Performance
Date:	May 1993
URI:	https://ir.uitm.edu.my/id/eprint/2541