Sz shape side table from kelempayan wood (neolamarckia cadamba) / Hadi Shapii Ahmad Shapi'i

Shortage of material supply, expensive price and heavy weight of wood for
furniture production are the reasons kelempayan wood has an ability to be
,alternative to replace hardwood materials in making of low side density
table. In this study, the SZ, side table was design and produce by using
kelempayan wood. After SZ side table has been produced, the survey was
done by distributing a set of questionnaire, online through Google form
application that involved 150 respondents. The few issues have been
analysed such as raw material, design, marketing and satisfaction. Based on
the result, most of correspondents agreed to the factors. Based on
demographic analysis, there was indicated gender, profession, and age. For
descriptive analysis results shows that the mean value of 4.5 for marketing
variable was the highest value for the rating score. Next, competitive
analysis results show the gender indicated that male respondents get the
higher mean rating than female respondents. For profession, students gave
higher mean rating mostly for all factors and lastly for the age, from 18 to
23 years old gave highest values mostly for all factors. Generally, based on
correlation analysis showed that the positive weak correlation value for all
factors included raw material, design and marketing which did not
influenced customer satisfaction.