Product quality: a study on improving the quality of Agromas product offered by Federal Agricultural Marketing Authority, Melaka / Norehan Md. Ali

This study of "Product Quality: A Study On Improving The Quality Of Agromas Product Offered By Federal Agricultural Marketing Authority, Melaka In Melaka Tengah" was been done at Lot 73, Jln. Usaha 12, Kaw. Perindustrian, 75450 Ayer Keroh, Melaka. This company was established on 30 September 1965, under the Parliament Act 49, 1965 and Parliament Act 141,1974. As a Government marketing agency, the company functions are to keep close watch, to coordinate and to improve along with expanding the marketing of agricultural goods.

The study's objectives are to determine the level of product quality of Agromas offered and at the same time try to identify the factors contributing to the Agromas product quality offered. In studying the problems, which related to this study, certain important issues being identified. Some of the customers get high satisfaction and some of them are not satisfied with the factors of product offered. Actually, whatever they get or wants fro the product, it will affect the company and product quality at last.

For the background of this study, it aims to get better knowledge about the product quality factors, then to look on how all these factors can contribute to the product quality offered. There are eight factors, which are being used to measure the product quality of the company. They are Performance, Features, Reliability, Conformance, Durability, Serviceability, Aesthetics and Perceived Quality. This study also will look on the product quality factors and product quality offered. Basically, product quality factors and product quality offered are two different things. However in this study, both of them are interrelated and give an effect to each other.
This study will try to measure both of these factors to get the result to determine the level of product quality in Federal Agricultural Marketing Authority, Melaka branch.