Abstract
The purpose of this research is to study the contribution and significance of product strategy towards consumer acceptance: A case study of JKING Sdn. Bhd. in Johor Bahru. This study also wants to analyze the relationships between design and consumer acceptance, to identify the relationships between quality and consumer acceptance and to understand the relationships between price and consumer acceptance. Moreover, this study will examine the significance relationship between design and consumer acceptance, the significance relationship between quality and consumer acceptance, and significance relationship between price and consumer acceptance.
The findings showed that there are significance relationships between design and quality towards consumer acceptance. Meanwhile, there is no significance relationship between price and consumer acceptance. The researcher is also able to give some recommendations and suggestion on the best product strategy towards consumer acceptance after the analysis, findings and interpretation.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Ismail, Mohammad Norazham UNSPECIFIED |
| Subjects: | H Social Sciences > HC Economic History and Conditions > Consumers. Consumer demand. Consumption H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Marketing > Management > Product management H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Product strategy towards consumer acceptance; Design and consumer acceptance; Quality and consumer acceptance; Price and consumer acceptance |
| Date: | 2006 |
| URI: | https://ir.uitm.edu.my/id/eprint/20888 |
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