Determinants of halal purchase intention: case in Perlis / Aflah Isa@Darami, Noorafzainiza Afendi & Farah Lina Azizan

Isa@Darami, Aflah and Afendi, Noorafzainiza and Azizan, Farah Lina (2014) Determinants of halal purchase intention: case in Perlis / Aflah Isa@Darami, Noorafzainiza Afendi & Farah Lina Azizan. [Student Project] (Unpublished)

Abstract

This study is conducted in the purpose of understanding the relationship between attitude, subjective norms and perceived behavioural controls and the way it influenced the purchase intention of Halal products among consumers. This chapter contains the discussions on the background of the study, problem statement, scope of study, research question, research objectives, significance of the study, definations of key terms and organization of the study.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Isa@Darami, Aflah UNSPECIFIED Afendi, Noorafzainiza UNSPECIFIED Azizan, Farah Lina UNSPECIFIED
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Halal food H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons)
Keywords:	Halal purchase intention, Consumer behavior, Halal food, Malaysia, Perlis, Consumer research, Islamic diet
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/114659